2023
DOI: 10.1108/ccij-05-2023-0078
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Waiting for the punch(line): the circuit of culture and internal public relations at Netflix

Saima Kazmi,
Mark Heisten,
Burton St John III

Abstract: PurposeThis study is concerned with the dynamics of the internal communications at Netflix following the release of The Closer and the public debate that followed, testing Netflix's long-standing reputation for promoting diverse content and supporting a progressive organizational culture.Design/methodology/approachUsing the circuit of culture (CoC) as a theoretical framework, this study applies a case study approach to analyze internal communication and strategic public relations in addressing this crisis.Find… Show more

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Cited by 1 publication
(2 citation statements)
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References 29 publications
(48 reference statements)
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“…Kazmi et al . (2024) examined the response triggered by Netflix's 2020 release, “The Closer,” which led to significant reactions and resistance from its employees due to content involving Dave Chappelle's humor about the LGBTQ+ community.…”
Section: Kazmi S Et Al Waiting For the Punch(line): The Circuit Of Cu...mentioning
confidence: 99%
See 1 more Smart Citation
“…Kazmi et al . (2024) examined the response triggered by Netflix's 2020 release, “The Closer,” which led to significant reactions and resistance from its employees due to content involving Dave Chappelle's humor about the LGBTQ+ community.…”
Section: Kazmi S Et Al Waiting For the Punch(line): The Circuit Of Cu...mentioning
confidence: 99%
“…Kazmi, S. et al, Waiting for the punch(line): the circuit of culture and internal public relations at Netflix Kazmi et al (2024) examined the response triggered by Netflix's 2020 release, "The Closer," which led to significant reactions and resistance from its employees due to content involving Dave Chappelle's humor about the LGBTQþ community. The researchers delved into this internal clash of values through the framework of the circuit of culture (CoC) (Curtin and Gaither, 2005;du Gay, 1997).…”
mentioning
confidence: 99%