Customer Service Marketing 2022
DOI: 10.4324/9780429263965-5
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“…Currently, much of the body of literature in the hospitality discipline centers on the ways in which minute changes to various independent variables can affect customer behavior and financial outcomes in the hospitality industry. Consider, for example, Torres and Zhang’s (2022) extrapolation of disconfirmation theory as the basis for customer satisfaction and the various ways in which businesses can instead use affect-based strategies to induce customer delight. While such information is useful and important, there is a glaring gap in the literature pertaining to the ways in which the moral imperatives, fundamental principles and historical practices of hospitality can impact larger outcomes in society.…”
Section: The Hospitality-oriented Society Of Tomorrow Framework: Appl...mentioning
confidence: 99%
“…Currently, much of the body of literature in the hospitality discipline centers on the ways in which minute changes to various independent variables can affect customer behavior and financial outcomes in the hospitality industry. Consider, for example, Torres and Zhang’s (2022) extrapolation of disconfirmation theory as the basis for customer satisfaction and the various ways in which businesses can instead use affect-based strategies to induce customer delight. While such information is useful and important, there is a glaring gap in the literature pertaining to the ways in which the moral imperatives, fundamental principles and historical practices of hospitality can impact larger outcomes in society.…”
Section: The Hospitality-oriented Society Of Tomorrow Framework: Appl...mentioning
confidence: 99%