Wait time speeds up: effects of scent arousal on time perception in service marketing
Ziyue Yu,
Shuai Yang,
Yahui Liu
et al.
Abstract:PurposeThis study examines the effects of scent arousal on consumers' time perception in retail service environments and further explores how the effect is moderated by consumer-perceived stress.Design/methodology/approachA laboratory experiment (Study 1) and a field experiment (Study 2) were conducted to examine the relationship between scent arousal and time perception and the mediating effect between scent arousal and consumers' store evaluations. Another laboratory experiment (Study 3) was conducted to exp… Show more
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