“…In a series of recent articles, a handful of authors, including most prominently Joseph Heath, have begun to develop a new approach to business ethics (Brown, 2013; Heath, 2004, 2006, 2007, 2011, 2013, 2014; Norman, 2011). While the approach has been defended and developed under at least three different labels, it is most widely known as the market failures approach (Heath, 2004, 2006, 2011, 2014).…”