Why do municipal governments adopt lesbian, gay, bisexual, and transgender (LGBT) inclusive policies? The preponderance of literature suggests urbanism and social diversity are the most likely explanations for LGBT municipal policies. This research tests these assumptions using the morality politics model. Using rare-events logistic regression, municipalities in the state of Florida with LGBT antidiscrimination ordinances are compared with municipalities that do not have such policies. The results contradict theories of urbanism and highlight the shortcomings of the morality politics model. Specifically, the results indicate that even under highly salient conditions, LGBT advocacy resources play an important role in the policy adoption process.