2014
DOI: 10.1017/psrm.2014.24
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Voting in a Multi-dimensional Space: A Conjoint Analysis Employing Valence and Ideology Attributes of Candidates

Abstract: Valence matters in voting behaviour, but how exactly? A large body of scholarly research concludes that valence adds a second important dimension to the standard policy-based electoral competition. Valence issues have the peculiar property of voters having identical preferences over them. They all prefer more to less of a given valence attribute. They prefer more to less competent politicians; they prefer more to less honest politicians. Fittingly, Groseclose (2007) argues that valence adds 'half' a dimension … Show more

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Cited by 75 publications
(68 citation statements)
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“…). Such experiments typically involve participants making choices between two or more alternatives that vary along several dimensions and have recently been employed by political scientists to evaluate voter preferences over candidate attributes (Franchino & Zucchini ; Hainmueller et al. ).…”
Section: Methodsmentioning
confidence: 99%
“…). Such experiments typically involve participants making choices between two or more alternatives that vary along several dimensions and have recently been employed by political scientists to evaluate voter preferences over candidate attributes (Franchino & Zucchini ; Hainmueller et al. ).…”
Section: Methodsmentioning
confidence: 99%
“…Accordingly, a range of recent studies employ candidate choice experiments in which voters are asked to evaluate hypothetical candidates running either in legislative (e.g., Ono and Burden 2019; Franchino and Zucchini 2015; Carnes and Lupu 2016) or presidential elections (e.g., . These studies find that voters have significant preferences over gender (e.g., Ono and Burden 2019), age (e.g., Horiuchi et al 2018), occupational background (e.g., Carnes and Lupu 2016) and other valence related attributes of candidates (e.g., Franchino and Zucchini 2015). Focusing on voter preferences for candidates that stand to represent them in office is undoubtedly of great relevance.…”
Section: Selectors' Preferences In Candidatesmentioning
confidence: 99%
“…This means that we can test whether ideological position has an effect even when respondents are given a number of other cues about a party's likely competence. Conjoint experiments are now widely used in political science, with recent studies examining, for instance, attitudes toward different kinds of immigrants, political candidates, and members of Parliament (Franchino and Zucchini ; Hainmueller, Hangartner, and Yamamoto ; Vivyan and Wagner , ). Nevertheless, to our knowledge, this is the first time that the conjoint design has been used to present profiles of political parties.…”
Section: Methodsmentioning
confidence: 99%
“…This strategy of policy moderation when enjoying a valence advantage appears vindicated by Franchino and Zucchini's () finding that competence perceptions matter more when voters consider a candidate close to them ideologically. Moving from candidates to parties, Green () makes a parallel claim, showing that valence matters more when parties have converged since there is less ideological basis for choice.…”
Section: Ideological Moderation and Competencementioning
confidence: 99%