‘Vote the Assholes Out’: How Value Congruence Work Aligns Stakeholders for Corporate Activism
Sean Buchanan,
Mojtaba Mohammadnejad Shourkaei,
Bruno Dyck
Abstract:Recent research has pointed to value congruence between a firm and its stakeholders as a key driver of corporate socio‐political activism. However, this ‘stakeholder alignment’ model of corporate activism does not adequately explain how firms foster value congruence with their stakeholders. Drawing from an inductive study of Patagonia, Inc., we develop a social‐symbolic work perspective of stakeholder alignment for corporate activism by introducing the concept of ‘value congruence work’. Our findings demonstra… Show more
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