We consider the existence of spots and stripes for a class of nonlinear Schrödinger‐type equations in the presence of nearly one‐dimensional localized potentials. Under suitable assumptions on the potential, we construct various types of waves that are localized in the direction of the potential and have single‐ or multihump, or periodic profile in the perpendicular direction. The analysis relies upon a spatial dynamics formulation of the existence problem, together with a center manifold reduction. This reduction procedure allows these waves to be realized as unipulse or multipulse homoclinic orbits, or periodic orbits in a reduced system of ordinary differential equations. Copyright © 2013 John Wiley & Sons, Ltd.