Vom Outbound- zum Inboundmarketing – Reisen als Prototyp-Branche für die neuen Anforderungen von Marketing 4.0

Lies, Jan

doi:10.1007/978-3-658-29640-7_35

Ökonomische Und Soziologische Tourismustrends 2020

DOI: 10.1007/978-3-658-29640-7_35

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Vom Outbound- zum Inboundmarketing – Reisen als Prototyp-Branche für die neuen Anforderungen von Marketing 4.0

Jan Lies

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Vom Outbound- zum Inboundmarketing – Reisen als Prototyp-Branche für die neuen Anforderungen von Marketing 4.0

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