Volunteer Service as Symbolic Consumption: Gender and Occupational Differences in Volunteering

Wymer, Walter; Samu, Sridhar

doi:10.1362/0267257012930358

Cited by 69 publications

(78 citation statements)

References 44 publications

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“…Volunteering is considered to be a form of helping behavior (Bendapudi et al, 1996) as well as a type of symbolic consumption (Wymer and Samu, 2002). As helping behavior, volunteering is a social good, a prosocial benefit to society (Fisher and Ackerman, 1998).…”

Section: Introductionmentioning

confidence: 99%

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Sensation seekers and civic participation: exploring the influence of sensation seeking and gender on intention to lead and volunteer

Wymer

Findley

2007

J of Philanthropy and Mktg

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Approximately 1100 extreme sports participants were surveyed to identify the relationship between sensation seeking and gender on current civic participation, motivation for volunteer involvement, intention to participate in the future, and a preference for leadership. Sensation seeking was not helpful in identifying current civic involvement. However, sensation seekers reported a significant desire to work with activist and reform‐oriented organizations. Females reported a significantly higher level of motivation for civic participation than males as well as a greater intention to volunteer in the future. Both male and female sensation seekers reported a preference for a leadership role. Copyright © 2007 John Wiley & Sons, Ltd.

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Section: Introductionmentioning

confidence: 99%

“…As helping behavior, volunteering is a social good, a prosocial benefit to society (Fisher and Ackerman, 1998). As symbolic consumption, volunteering provides benefits to individual volunteers (Wymer and Samu, 2002).…”

Section: Introductionmentioning

confidence: 99%

Sensation seekers and civic participation: exploring the influence of sensation seeking and gender on intention to lead and volunteer

Wymer

Findley

2007

J of Philanthropy and Mktg

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“…Motivation to join as an active member is often due to the importance of being personally asked and recruited by friends or family members (Wymer, 1997). To perform volunteer work for a member organization further communicates something about the values of the individual member (Wymer and Samu, 2002) and gives opportunities to pass on beliefs and values to other people (Steen, 2006).…”

Section: Member Motivationsmentioning

confidence: 99%

Members in Tourism Settings – Their Motivations, Behaviours and Roles

Olsson

2013

Scandinavian Journal of Hospitality and Tourism

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Memberships are used as competitive marketing tools to retain customers and build relationships across a wide variety of organizations and sectors. Membership research is an emergent multidisciplinary field of interest for scholars representing different disciplines.This thesis studies members and memberships at nonprofit organizations in tourism settings from a relationship marketing perspective. The four studies that make up this thesis explore the membership phenomenon with the aim to get insight into why individuals choose to become members, why they stay on as members, and how members interact and use their memberships. The overall objective is therefore to explore motivations related to memberships and how this is reflected in different member behaviours and member roles within tourism settings.Anna Karin Olsson is a lecturer and researcher in business administration at University West. Members in Tourism Settings ABSTRACTMembership programs are widely-used marketing tools. Many customers belong to a number of different membership programs across a variety of organizations and contexts. Memberships are based on the idea of mutual benefits of a relationship. Memberships in general offer tangible and intangible benefits such as free admission, discounts, special offers or access to special services, and a sense of belonging and identity. General organizational benefits of memberships besides customers are funding, fee revenue, legitimacy, and various kinds of member support. Memberships are used as competitive relationship marketing tools to retain customers, build relationships and encourage member participation. Many memberships have developed from merely being reward programs into an attempt to create emotional bonds based on calculative and affective commitment.Research into memberships is an emergent multidisciplinary field of interest for practitioners and scholars representing different disciplines. This thesis is delimited to study members and memberships at nonprofit organizations within tourism settings from a relationship marketing perspective. The aim is to get insight into why individuals choose to become members, why they stay on as members, and how members interact and use their memberships. The overall objective is therefore to explore motivations related to memberships and how this is reflected in different member behaviours and member roles within tourism settings. Throughout this thesis a mixed-method research approach was applied combining qualitative and quantitative research to explore the membership phenomenon. This thesis is comprised of four studies based on data from an explorative pre-study (12 respondents), a questionnaire survey (755 respondents), and a Nordic cross-case study (37 respondents).Findings showed member motivations, behaviours and roles within the tourism system. Member motivations were identified as altruistic (doing good for others), self-interest (doing good for yourself) and social (doing good with others). Findings further showed member interactions with othe...

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“…To perform volunteer work for a specific organisation also communicates something about the beliefs and values of an individual member (Wymer & Samu, 2002) and gives the member an opportunity to express his or her values and to pass them on to other people (Steen, 2006). A range of member benefits may be offered by attractions but the members choose their individual level of participation and consumption of member benefits .…”

Section: Member Motivations -Why Become a Member Of A Tourist Attractmentioning

confidence: 99%

“…It is vital to the management of tourist attractions to understand the consumer motivations of membership to develop suitable marketing strategies to recruit "benefit seeking" members, and retain and convert them into committed and active supporting members (Bussell & Forbes, 2006). Yet it is also of interest to understand not only what motivates active supporting members to perform volunteer work (Wymer & Samu, 2002) but also "what keeps them volunteering" (Bussell & Forbes, 2003b, p. 62). Recruitment of new active members is a major challenge since the number of organisations in need of volunteers is increasing yet studies show a diminished supply of people willing to volunteer (Bussell & Forbes, 2003b;Wymer, 1997).…”

Section: Introductionmentioning

confidence: 99%

A Tourist Attraction’s Members: Their Motivations, Relations and Roles

Olsson

2010

Scandinavian Journal of Hospitality and Tourism

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Volunteer Service as Symbolic Consumption: Gender and Occupational Differences in Volunteering

Cited by 69 publications

References 44 publications

Sensation seekers and civic participation: exploring the influence of sensation seeking and gender on intention to lead and volunteer

Sensation seekers and civic participation: exploring the influence of sensation seeking and gender on intention to lead and volunteer

Members in Tourism Settings – Their Motivations, Behaviours and Roles

A Tourist Attraction’s Members: Their Motivations, Relations and Roles

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