Volunteer recruitment and retention in online citizen science projects using marketing strategies: lessons from Season Spotter

Crall, Alycia; Kosmala, Margaret; Cheng, Rebecca Wing-yi; Brier, Jonathan; Cavalier, Darlene; Henderson, Sandra; Richardson, Andrew D.

doi:10.22323/2.16010201

Cited by 46 publications

(57 citation statements)

References 31 publications

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“…Although recruiting messages are the first point of contact with new participants, researchers do not seem to have identified which messages are more effective in attracting participants. Studies by Robson et al [2013] and Crall et al [2017] have examined the efficacy of different media in recruiting participants, e.g., by comparing traditional media and social networking, but not the efficacy of different messages.…”

Section: Introductionmentioning

confidence: 99%

Appealing to different motivations in a message to recruit citizen scientists: results of a field experiment

Lee¹,

Crowston²,

Harandi³

et al. 2018

JCOM

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This study examines the relative efficacy of citizen science recruitment messages appealing to four motivations that were derived from previous research on motives for participation in citizen-science projects. We report on an experiment (N=36,513) that compared the response to email messages designed to appeal to these four motives for participation. We found that the messages appealing to the possibility of contributing to science and learning about science attracted more attention than did one about helping scientists but that one about helping scientists generated more initial contributions. Overall, the message about contributing to science resulted in the largest volume of contributions and joining a community, the lowest. The results should be informative to those managing citizen-science projects. Abstract Citizen science Keywordshttps://doi

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Section: Introductionmentioning

confidence: 99%

Appealing to different motivations in a message to recruit citizen scientists: results of a field experiment

Lee¹,

Crowston²,

Harandi³

et al. 2018

JCOM

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“…There is a dearth of studies on awareness of IPFPs. However, recent studies have reported the effect of marketing communication efforts on awareness on a variety of services, such as for fund-raising activities (Veríssimo et al, 2017), the use of academic e-books by library users (Raynard, 2017), and volunteer recruitment and retention (Crall et al, 2017). Likewise, the impact of social influence on awareness was also reported in the literature, such as Hutter et al (2013) who investigated the impact of social media on brand awareness, and Gaspar et al (2016) who examined the effect of social influence on eating awareness among children.…”

Section: Structural Modelmentioning

confidence: 99%

An Awareness Model for an Islamic Pre-Need Funeral Plan

Katan

Nasrijal

Noor

et al. 2019

J. Fin. Bank. Review

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Objective -Failure to prearrange one's funeral may lead to financial hardship on one's family members. Despite the importance of a funeral plan, little is known regarding the awareness level among Muslims regarding the Islamic Preneed Funeral Plan (IPFP). Because of the dearth of academic research on the awareness among Muslims regarding IPFP, this paper aims to assess the awareness level of Muslims regarding IPFP and to develop an awareness model that frames factors affecting IPFP awareness level. Methodology/Technique -To achieve this, a questionnaire was used to collect the data and PLS-SEM was used to analyse the data. Results show that the level of awareness regarding IPFP is low and is similar to the result found in the USA Findings -The results further show that marketing communication efforts and social influence are significant factors affecting awareness of IPFP. These results have practical implications for IPFP providers and should help them better market their products and mitigate the potential for financial hardship funeral costs may have on families. Novelty -The scarcity of land for burial plots, soaring funeral costs and an increasingly aging population rate necessitates funeral prearrangements by subscribing to a pre-need funeral plan. This prearrangement is an advanced financial provision that covers funeral and burial expenses by enabling subscribers to make funeral arrangements while they are still alive.

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“…Clary, Snyder, Ridge, Miene, and Haugen (1994) and Clary et al (1998) have demonstrated that potential volunteers are more responsive to recruitment messages that match their personally relevant motivations. These recommendations have been affirmed by others as a way to effectively recruit volunteers in a variety of contexts, including youth sports (Busser & Carruthers, 2010), citizen science programs (Crall et al, 2017), and emergency response (Haug & Gaskins, 2012); and as a way to appeal to the interests of young people (Shields, 2009). Furthermore, volunteers whose motivations match their experience are likely to be more satisfied, volunteer for longer periods, and volunteer again (Bussell & Forbes, 2002; Clary et al, 1998; Clary, Snyder, & Ridge, 1992; Clary, Snyder, & Stukas, 1996; Gage & Thapa, 2012; Houle, Sagarin, & Kaplan, 2005; Martinez & McMullin, 2004; Stukas, Daly, & Clary, 2006).…”

Section: Introductionmentioning

confidence: 99%

Why mentor? A validation study of the volunteer functions inventory for use in youth mentoring

Teye

Peaslee

2020

Journal Community Psychology

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This study explores the functional motivations of volunteers in youth mentoring programs and tests the validity of the Volunteer Functions Inventory (VFI) for this population. Participants included 473 volunteer mentors matched within a one‐to‐one mentoring program. The study utilizes a mixed‐methods approach to validate the VFI, which was administered before the match. Exploratory and confirmatory factor analyses were employed to test for content validity and determine fit. These were complemented by an emergent theme analysis from a semi‐structured interview, which included questions assessing mentor motivations. Findings suggest a five‐factor structure model best captures functional motivations. In addition, results from the qualitative analysis suggest there may be previously unexplored domains to consider for contemporary volunteer populations. These include community/civic responsibility, organizational structure and reputation, and self‐concept. Future research should seek to refine scales that are uniquely predictive of mentor motivations to expand practical applications for use.

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Volunteer recruitment and retention in online citizen science projects using marketing strategies: lessons from Season Spotter

Cited by 46 publications

References 31 publications

Appealing to different motivations in a message to recruit citizen scientists: results of a field experiment

Appealing to different motivations in a message to recruit citizen scientists: results of a field experiment

An Awareness Model for an Islamic Pre-Need Funeral Plan

Why mentor? A validation study of the volunteer functions inventory for use in youth mentoring

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