Vlogger’s Reputation: Connecting Trust and Perceived Usefulness of Vloggers’ Recommendation with Intention to Shop Online

Aslam, Wajeeha; Khan, Sadia Mehfooz; Arif, Imtiaz; Zaman, Sohaib Uz

doi:10.1177/09732586211048034

Cited by 10 publications

(4 citation statements)

References 109 publications

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“…The study found that vlog coverage positively affected attitudes, perceived risk, and trust in vlogs, indicating that exposure to vlogs has a significant impact on viewers' trust in the information showed. These results are in line with the previous studies of (Aslam et al, 2022;Kim and Ko, 2012). Moreover, trust in vlog content was found to significantly influence trust in semi-high speed trains.…”

Section: Discussionsupporting

confidence: 92%

“…have shown that social media can have a positive and direct impact on trust. Vlogs, in particular, have been found to be effective in building trust (Aslam et al, 2022). However, trust transfer theory suggests that when a close affiliation exists between a trusted entity and an unknown one, trust can be transferred from the former to the latter (Chen et al, 2015;Lee et al, 2014;Wang et al, 2013;Yang et al, 2015;Yu et al, 2016).…”

Section: Introductionmentioning

confidence: 99%

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The impact of vlogs on travellers’ intentions to use semi-high speed trains: A study on Vande Bharat Express

Ahmad,

Sharma,

Mishra

et al. 2024

J. Infras. Policy. Dev.

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Recently, there has been a lot of buzz on social media, particularly in the form of vlogs, about newly launched semi-high speed trains in India popularly known as Vande Bharat Express. However, no information is available about the extent to which people trust the vlogs promoting the trains and the trains themselves. Therefore, this research aims to investigate the impact of watching vlogs about semi-high speed trains on the trust and attitude towards them, and how they perceive the risks associated. This study is guided by the trust transfer theory to investigate how trust transference can lead to a traveler’s intent to use semi-high speed trains. This study involved 338 participants. The relationship between variables was examined using SmartPLS 4 software. The findings indicate that trust in semi-high speed trains can be established through vlogs leading to intention to use. On the theoretical side, it provides insight into how trust, attitude, and perceived risk can affect the adoption of new technology, while on the practical side, it helps to understand how vlog coverage can be used as a tool to increase trust and ultimately drive adoption. Vlog coverage, trust in vlog content, trust in semi-high speed trains and behavioural intention altogether are not well understood in current literature despite the important implication for managers, academicians and consumers alike. This study contributes to the field of transportation and railways, social media and communication, and hospitality and tourism research. The study helps policy makers to understand users’ characteristics regarding the latest social media tools and adopt them accordingly to provide a better governance policy.

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Section: Discussionsupporting

confidence: 92%

Section: Introductionmentioning

confidence: 99%

The impact of vlogs on travellers’ intentions to use semi-high speed trains: A study on Vande Bharat Express

Ahmad,

Sharma,

Mishra

et al. 2024

J. Infras. Policy. Dev.

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“…Convenient student samples have been extensively used in communications research (Aslam et al, 2022; Flores-Zamora, 2022; Glaser & Reisinger, 2021; Kushin et al, 2022; Rodrigues et al, 2022). Convenience sampling helped ensure we obtained participants with similar profiles from both regions that facilitate better comparisons.…”

Section: Methodsmentioning

confidence: 99%

Augmented Reality Advertising in Entertainment Programming: An Exploration Across Cultures

Lin

Tsai

Yeo

2023

Journal of Creative Communications

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Augmented reality (AR) ads in entertainment programming are fairly new and not extensively studied. Given the lack of precedence, this exploratory study applies the Limited-Capacity Model and Schema Congruity Theory (SCT) to examine their advertising effects. We used a 2 (type of product placement: title sponsorship placement vs. background placement) × 2 (congruence with the characteristics of the programme: congruent vs. incongruent) × 2 (cross-screen advertising: 3D dynamic advertisement vs. 2D advertisement) × 2 (culture: United States vs. Taiwan) between-subjects experiment design. Our results show incongruent brand recall is greater than congruent recall for American viewers and Taiwanese viewers have better attitudes towards AR dynamic advertisement presentations of title sponsorships that are congruent with the programme. Global AR advertising campaigns can benefit from cultural differences. We propose three specific recommendations to advertisers seeking to apply AR in product placements: (a) For American viewers, incongruous product placements should be able to facilitate positive advertisement attitudes, (b) In TV shows, 2D advertisements can improve advertisement attitudes in some cases, and (c) For Taiwanese audiences, congruent title sponsorships or incongruent background placements can produce better advertisement attitudes.

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“…Consequently, tourists who trust YouTubers will follow their travel recommendations. Therefore, the tourism industry can use YouTubers to market and promote tourist destinations because they can be trusted to influence tourist visit intentions [63].…”

Section: -4-trustmentioning

confidence: 99%

Demystifying Tourists’ Intention to Visit Destination on Travel Vlogs: Findings from PLS-SEM and fsQCA

Silaban,

Chen,

Silaban

et al. 2023

Emerg Sci J

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With the advent of digital technologies (i.e., social media), tourism has evolved its marketing strategies. Even though published literature discusses the importance of tourism content on social media from various consumer perspectives, much more work must be done to examine how consumers make travel decisions based on tourism content. This study proposes a model for analyzing travel intent based on consumer motivations (e.g., novelty, entertainment, and relaxation) to watch social media travel videos. Consumers' travel intentions are influenced by trust and parasocial relationships. Through an online survey, 215 responses were collected and analyzed using a structural equation modeling (SEM) approach using Smart-PLS 3.0 and fuzzy set qualitative comparative analysis (fsQCA). In the study, relaxation ranked most highly among the three motivations for viewers to watch travel videos on YouTube for building parasocial relationships. In contrast, consumers seeking entertainment are more likely to form trust, which will result in consumers' intentions to travel. Based on intermediate solutions generated by the fsQCA, two causal configurations can be used to explain consumer travel decisions influenced by social media tourism content. The study also discusses theoretical and practical guidelines in depth. Doi: 10.28991/ESJ-2023-07-03-015 Full Text: PDF

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Vlogger’s Reputation: Connecting Trust and Perceived Usefulness of Vloggers’ Recommendation with Intention to Shop Online

Cited by 10 publications

References 109 publications

The impact of vlogs on travellers’ intentions to use semi-high speed trains: A study on Vande Bharat Express

The impact of vlogs on travellers’ intentions to use semi-high speed trains: A study on Vande Bharat Express

Augmented Reality Advertising in Entertainment Programming: An Exploration Across Cultures

Demystifying Tourists’ Intention to Visit Destination on Travel Vlogs: Findings from PLS-SEM and fsQCA

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