Visualising the future: surfacing student perspectives on post-graduation prospects using rich pictures

Berg, Tessa; Bowen, Tracey; Smith, Colin F; Smith, Sally

doi:10.1080/07294360.2017.1325855

Cited by 16 publications

(18 citation statements)

References 38 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…HEIs' features, such as size, location, campus design and facilities are dominant functional attributes highly regarded by prospective students (Wilkins & Huisman, 2015). Meanwhile, campus atmosphere, quality of programs and academics, student support services and career services are linked to perceptions of emotional attributes (Berg, Bowen, Smith, & Smith, 2017;Plewa, Ho, Conduit, & Karpen, 2016). We hypothesise: H1: Social media engagement directly and positively influences HEI perceived brand image.…”

Section: Hypothesis Developmentmentioning

confidence: 97%

“…According to the information asymmetry approach (Boekhorst, 2015), when individuals do not fully understand the service offers or quality, they rely on their favourite brands for purchase intention. Positive brand image helps prospects form a mindset regarding brand performance (Naidoo et al, 2014) and reduce the risk of selection choice (Berg et al, 2017). Thus, when prospects perceive that the HEI can competently deliver its brand promise, they are more likely to enrol in the selected programs (Kervyn et al, 2012).…”

Section: Hypothesis Developmentmentioning

confidence: 99%

See 1 more Smart Citation

Driving enrolment intention through social media engagement: a study of Vietnamese prospective students

Nguyen

Conduit

et al. 2020

Higher Education Research & Development

View full text Add to dashboard Cite

Social media platforms provide prospective international students with ready access and exposure to information relevant to international higher education institutions and their respective brand images. We examined the extent to which social media engagement and electronic word-of-mouth (eWOM) activities shape prospective students' perceived brand image of institutions and, subsequently, their enrolment intention. Findings from a sample of 445 prospective students in Vietnam indicate the indirect effect of social media engagement on enrolment intention via eWOM-seeking activities and perceived brand image. Compared with their postgraduate counterparts, prospective undergraduates' perception of an institution's brand image is more strongly influenced by their eWOM-seeking activities on social media. In contrast, the direct influence of perceived brand image on enrolment intention is stronger for prospective postgraduate students. The findings from this study enrich the higher education literature and have implications for higher education providers in relation to developing engagement strategies with prospective students through social media platforms.

show abstract

Section: Hypothesis Developmentmentioning

confidence: 97%

Section: Hypothesis Developmentmentioning

confidence: 99%

Driving enrolment intention through social media engagement: a study of Vietnamese prospective students

Nguyen

Conduit

et al. 2020

Higher Education Research & Development

View full text Add to dashboard Cite

show abstract

“…In the current study, the "mixed" narrative method; i.e., a "drawing-and-writing-combined" narrative, was applied to explore Japanese EFL learners' ideal future selves in greater depth. Drawings and pictures are useful tools for understanding the diverse future dreams and hopes of participants (Berg, Bowen, Smith & Smith, 2017).…”

Section: Strength Of "Mixed" Narrativementioning

confidence: 99%

Gendered Visions of Ideal Future Selves: an Analysis of Japanese English as a Foreign Language Learners’ Narratives

Munezane¹

2021

IJOTE

View full text Add to dashboard Cite

This study investigates the impact of gender on future visions, using a mixed narrative method; i.e., a “drawing-and-writing-combined” narrative. Previous research shows that learners’ career aspirations have a positive effect on their academic achievement including language proficiency growth (Sasaki, Kozaki, & Ross, 2017). Therefore, it is worthwhile to explore the impact of gender on language learners’ future possible selves by examining their career visions. Qualitative data were collected from 155 Japanese university English as a Foreign Language learners’ drawings and English essays. Statistical results (chi-square test) revealed gender effects in participants’ visualizations of career-focused and career-family balanced ideal selves as well as in the prominence of social interaction in their future visions. Qualitative analysis of participants’ essays suggested that the majority of both male and female learners envisaged their future ideal selves actively pursuing an international career empowered by the essential tool of English. Overall, females considered combining family and career as due responsibilities for women, whereas the majority of males envisioned career-related ideal selves only. The study further assesses the impact of gender on learners’ future visions by taking into consideration the gender equality level in a particular society. Pedagogical implications and future directions are discussed.

show abstract

“…Using drawings or pictures as a way of representing problems or issues is widely used for collaborative problem-solving, and the power of diagrammatic representations to evoke and record human perspectives is widely acknowledged across a range of domains including sustainable development, social entrepreneurship, information visualisation and knowledge representation. [69] (p. 5) Visualization should be in line with the goal of communication. Visualization changes every time, depending on the goal and its public.…”

Section: Visualizementioning

confidence: 99%

A Systemic Design Method to Approach Future Complex Scenarios and Research Towards Sustainability: A Holistic Diagnosis Tool

2019

View full text Add to dashboard Cite

This article aims to frame the role of Systemic Design (SD) as an alternative design model for the future of design for sustainability, by defining and assessing a structured process to execute Holistic Diagnosis (HD), an innovative context framework. Taking as its background a deep understanding of the design for sustainability and systems thinking concepts that frame SD as a field where HD is rooted, multiple case-study analyses were performed. HD demonstrates its ability to overcome the design boundaries in different fields such as industrial production, local communities, and policy-making, thereby providing a more in-depth understanding of complex environments with an iterative process: assess, research, collect, visualize, and interpret. This framework is a relevant tool for designers to address problem framing in complex scenarios to obtain future sustainable solutions with an innovative and transdisciplinary approach, thereby promoting a horizontal dialogue among all involved components.

show abstract

Visualising the future: surfacing student perspectives on post-graduation prospects using rich pictures

Cited by 16 publications

References 38 publications

Driving enrolment intention through social media engagement: a study of Vietnamese prospective students

Driving enrolment intention through social media engagement: a study of Vietnamese prospective students

Gendered Visions of Ideal Future Selves: an Analysis of Japanese English as a Foreign Language Learners’ Narratives

A Systemic Design Method to Approach Future Complex Scenarios and Research Towards Sustainability: A Holistic Diagnosis Tool

Contact Info

Product

Resources

About