Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement

Yoo, Jinyoung Jinnie

doi:10.1016/j.jretconser.2023.103517

Cited by 10 publications

(3 citation statements)

References 44 publications

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“…The research seeks to understand the prominence of sustainability issues in the digital communication of Portuguese designer fashion brands. The study focuses its analysis on Instagram, given its status as the primary digital image-sharing platform for promoting apparel (Park et al, 2021;Pittman & Reich, 2016;Yoo, 2023). Using a platform such as Instagram makes it easier to define consistent metrics when analysing different designers, especially when compared to digital structures such as websites.…”

Section: Methodsmentioning

confidence: 99%

“…It is important to highlight the social network Instagram for its strong relationship with the fashion business: the most effective channel in brand communication in the sector (Pittman & Reich, 2016;Yoo, 2023). Due to its focus on the creation of images and videos (Crapa et al, 2024), this platform attracts fashion producers when establishing their marketing communication activities, from fast fashion to luxury brands (Yoo, 2023). Guided by a strong visual component and a diminishing reliance on textual descriptions, Instagram seems to be the perfect digital space to promote the industry (Park et al, 2021).…”

Section: The Indispensability Of Digital Communicationmentioning

confidence: 99%

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Pouco Instagramável: A Sustentabilidade na Comunicação Digital da Moda Autoral Portuguesa

Dourado

2024

revistacomsoc

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A conceção da insustentabilidade da indústria da moda começa a ser amplamente reconhecida, tornando urgente a necessidade de incentivos de forma a produzir com maior respeito pelo meio ambiente e pelos recursos humanos. Os atributos comummente associados à oferta de moda de autor, como a durabilidade, a criatividade e a estética, vêm possibilitar que o trabalho autoral se posicione na liderança da moda sustentável. Para que tal ocorra, revela-se fundamental que esta mensagem chegue aos consumidores. Com a indispensabilidade da comunicação digital para alcançar o público das marcas, é premente compreender o destaque dado às questões da sustentabilidade nas plataformas digitais da moda autoral portuguesa. As análises temática reflexiva e do conteúdo publicado no Instagram de 47 designers que apresentaram as suas coleções na “ModaLisboa” ou no “Portugal Fashion” permitiram constatar um desinteresse generalizado pela promoção do fator sustentabilidade. Foram categorizadas e analisadas 2.753 publicações, concluindo que a plataforma digital é, em larga escala, usada para expor o produto final, sendo preteridas as informações relacionadas com os processos produtivos, as matérias-primas ou a mão de obra. Estes temas foram apenas observados em cerca de 10% do total de conteúdos, sendo omissos num conjunto significativo dos designers e das marcas de moda analisados. Esta investigação apresenta importantes contributos: um cruzamento pioneiro entre moda, sustentabilidade e comunicação digital portuguesas, que permite reduzir a escassez de trabalhos na área, bem como a recomendação de boas práticas de comunicação e educação para a sustentabilidade da moda autoral nacional.

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Section: Methodsmentioning

confidence: 99%

Section: The Indispensability Of Digital Communicationmentioning

confidence: 99%

Pouco Instagramável: A Sustentabilidade na Comunicação Digital da Moda Autoral Portuguesa

Dourado

2024

revistacomsoc

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“…Besides being a necessity, dressing can also reflect a person's lifestyle. Previous research indicate the importance of brand in fashion industry to guide customers awareness and loyalty (Anggraeni & Rachmanita, 2015;Hyun et al, 2024;Kort et al, 2006;Yoo, 2023). Thus, it is a challenge for fashion industry to maintain brand of the fashion product to meet consumer preferences that are moving fast.…”

Section: Introductionmentioning

confidence: 99%

The influence of halal fashion, lifestyle, and brand image on Gen Z's hijab fashion preferences in Indonesia

Rahman,

Indra

2024

J. Islam. Econ. Lariba

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IntroductionThe hijab is an important part of the daily lives of Muslim women in Indonesia. Several studies have been conducted regarding hijab preferences. However, research focusing on Generation Z is still limited. ObjectivesThis research aims to explain how fashion trends, lifestyle, and brand image influence hijab fashion preferences.MethodThis research uses quantitative research methods. The data collection technique used was a questionnaire for 104 respondents, with the criteria being Muslim women who were hijab consumers aged 11-26. The collected data was analyzed using the SEM-PLS approach.ResultsThe results of this research show that halal fashion, lifestyle, and brand image have a significant influence on hijab fashion preferences. Lifestyle variables have the most dominant influence.ImplicationsThe theoretical implications of this research indicate the need for a holistic approach to understanding Generation Z consumer behavior in the context of hijab fashion.Originality/NoveltyThis research shows the importance of collaboration between the fashion industry, religious institutions, and the government to develop regulations that support the growth of a high-quality hijab fashion industry in accordance with religious values.

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The Production of Broom Fibre: Sustainability and Fashion. The Point of View of the Participants of “Miss Italia”

Reitano,

Squilla,

Fazio

2024

The Palgrave Handbook of Consumerism Issues in the Apparel Industry

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Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement

Cited by 10 publications

References 44 publications

Pouco Instagramável: A Sustentabilidade na Comunicação Digital da Moda Autoral Portuguesa

Pouco Instagramável: A Sustentabilidade na Comunicação Digital da Moda Autoral Portuguesa

The influence of halal fashion, lifestyle, and brand image on Gen Z's hijab fashion preferences in Indonesia

The Production of Broom Fibre: Sustainability and Fashion. The Point of View of the Participants of “Miss Italia”

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