Visual search strategies and eye movements when searching Chinese character screens

Effects of color display, color name, color formation and color alignment on the screen layout usability of customized product color combinations

“…Lau et al (2000) further explained that Hong Kong Chinese had significantly better search performance on the top horizontal area of the full screen menu, while Mainland Chinese had better search performance on the left vertical area of the menu. Goonetilleke et al (2002) proposed that for the row layout of the full screen menu, the Mainland Chinese used a horizontal search pattern, and, in the column layout, they used a more vertical search. In this study, the vertical alignment was more efficient for product color selection, and the vertical alignment and horizontal alignment had significantly superior preference and discrimination levels to those of the grid alignment.…”

Optimized PDA orientation and screen layout for Chinese vocabulary learning by young children

“…Whereas the text in English language documents generally reads from left to right, and from top to bottom of the page, the text in Chinese language documents may be formatted either horizontally or vertically. Ravindra et al [6] conducted an investigation into visual search strategies and eye movements when searching Chinese character screens and identified two predominant orientations, namely a horizontal or 'Z' type orientation, starting in the top left corner of the paper, and a vertical or inverted 'N' type orientation, with the text starting in the top right corner of the page.…”

Measuring the Screen Complexity of Web Pages

“…Empirical studies proved that local density had an influence on users' searching time when using text menus both in English and in Chinese [1,2,6]. …”