2020
DOI: 10.1177/1050651920963439
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Visual Risk Literacy in “Flatten the Curve” COVID-19 Visualizations

Abstract: This article explores how “flatten the curve” (FTC) visualizations have served as a rhetorical anchor for communicating the risk of viral spread during the COVID-19 pandemic. Beginning from the premise that risk visualizations have eclipsed their original role as supplemental to public risk messaging and now function as an organizer of discourse, the authors highlight three rhetorical tensions (epideictic–deliberative, global–local, conceptual metaphors–data representations) with the goal of considering how th… Show more

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Cited by 28 publications
(19 citation statements)
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“…The outbreak of the pandemic was followed by the rapid spread of information about the threat of the coronavirus and how to cope with the virus via protective behaviours (Amidon, Nielsen, Pugfelder, Richards, & Stephens, 2021). The framework of protection motivation theory is particularly useful for understanding behaviour and motivations in such situations as individual responses to these two components of risk communication constitutes the theory's core focus.…”
Section: Introductionmentioning
confidence: 99%
“…The outbreak of the pandemic was followed by the rapid spread of information about the threat of the coronavirus and how to cope with the virus via protective behaviours (Amidon, Nielsen, Pugfelder, Richards, & Stephens, 2021). The framework of protection motivation theory is particularly useful for understanding behaviour and motivations in such situations as individual responses to these two components of risk communication constitutes the theory's core focus.…”
Section: Introductionmentioning
confidence: 99%
“…This means that the effectiveness of a current forecasting method is likely to be impacted as new preventative measures are put into place that alter spread dynamics. Conveying this understanding to the public advances knowledge of health statistics and statistical literacy in public health [ 21 , 27 - 29 ].…”
Section: Introductionmentioning
confidence: 99%
“…Nonetheless, Harris' chart and its replications did not correct the visual misrepresentation noted earlier and somewhat conflicted with the degree of scientific rigor in the original graph published by CDC (Amidon et al, 2020). What is more, the original FTC chart and its derivatives obscured the nature of both curves as mathematical projections and omit uncertainty involved in statistical modeling (Amidon et al, 2020).…”
Section: The "Flatten the Curve" Chart: From A Scientific Graph To A "Meme"mentioning
confidence: 92%
“…What is more, the original FTC chart and its derivatives obscured the nature of both curves as mathematical projections and omit uncertainty involved in statistical modeling (Amidon et al, 2020). They also presented rhetorical limitations by metaphorizing the pandemic risk into a "single-peak curve" instead of multiple-peak "waves," which was more akin to the reality (Amidon et al, 2020).…”
Section: The "Flatten the Curve" Chart: From A Scientific Graph To A "Meme"mentioning
confidence: 99%