Visual metaphors and information dissemination: Exploring the role of cartoons and comics during the COVID-19 pandemic

Abstract

This paper examines the role of cartoons and comics in public communication about COVID-19. Throughout history, cartoons and comics have served as vital mediums for disseminating information and providing entertainment. This essay primarily focuses on two key aspects: (i) understanding the roles of cartoons and comics in effectively disseminating information about the pandemic, and (ii) providing an overview of the visual metaphors used as an element of humour in cartoons and comics. This essay aims to investigate how metaphor, through cartoons and comics, can aid individuals and communities in navigating the stress and challenges posed by the pandemic. The methodology entails a comprehensive literature review of previous research articles obtained from a reliable database. It was found that apart from their role in criticising the government's handling of the COVID-19 situation, cartoons and comics can be used to raise awareness about the urgency of the crisis and educate the public on healthcare issues. It is crucial to note that while metaphors contribute greatly to understanding the impact of cartoons and comics on the pandemic, fewer studies have explored their effectiveness in comprehending their influence on readers. Thus, this essay underscores the need for further research on the use of metaphors in cartoons and comics, particularly in assisting individuals in coping with the public health crisis. It calls for a deeper understanding of how metaphors can enhance public health communication strategies and their potential implications for readers' mental health and coping mechanisms.