Visual merchandising no varejo de moda e a experiência do consumidor: um estudo bibliométrico

Barros, Ludmila Bandeira Lima; Ribeiro, Ana M.; Petroll, Martin de La Martinière; Rocha, Rudimar Antunes da

doi:10.22279/navus.2018.v8n3.p81-98.669

Cited by 3 publications

(8 citation statements)

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“…However, articles published in the period from 2010 to 2016 were delimited. Thus, the present study complements that of Barros et al (2018) and using other bibliometric techniques to expand the understanding of the topic. The next topic presents the methodological procedures used in conducting the work.…”

Section: Visual Merchandising and The Store Atmospherementioning

confidence: 67%

“…Krasonikolakis, Vrechopoulos, Pouloudi & Dimitriadis (2018) adopted the Delphi method and experiment based on applying a questionnaire and panel of experts and with the data analyzed using inferential statistics. Barros et al (2018) developed bibliometric research based on the studies' analysis through content analysis and descriptive statistics. Tung, Burns, and Koenig (2019), in turn, experimented, through focus groups and application of questionnaires analyzed with inferential statistics.…”

Section: Analysis Of Methodological Aspectsmentioning

confidence: 99%

“…In this sense, this study's motivating question would be: how has the academy viewed the theme? Barros, Ribeiro, Petroll & Rocha (2018) analyzed the scientific production on the visual merchandising theme in fashion retail associated with the consumer experience. However, articles published in the period from 2010 to 2016 were delimited.…”

Section: Visual Merchandising and The Store Atmospherementioning

confidence: 99%

“…The absence of national journals in the sample should also be noted since not all are indexed in the researched base (Web of Science). However, a search in the Brazilian Spell database returns only two works: Barros et al (2018) and Costa and Castro (2014).…”

Section: Proposed Research Agendamentioning

confidence: 99%

“…It is suggested that more qualitative studies be carried out exploring the consumer's perception, emotions, and journey on visual merchandising techniques; 2. Comparison between different countries: according to Barros et al (2018), the study by Park, Li, and Jeon (2011) carried out a cultural comparison and identified different results in consumer behavior to the stimuli of the store atmosphere, which demonstrates that cultural difference is an important variable to be investigated. In this sense, it is suggested that researchers seek collaboration from researchers from other regions, since there is little collaboration between countries, and yet, multicultural studies; 3.…”

Section: Proposed Research Agendamentioning

confidence: 99%

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Visual merchandising: Uma análise bibliométrica e proposta de pesquisas futuras

Batista¹,

Martins²,

Limongi³

2020

Contextus

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Este trabalho teve como objetivo investigar os estudos sobre visual merchandising em aspectos teóricos, metodológicos e empíricos. Foi realizada uma pesquisa bibliométrica a partir de 35 artigos publicados em periódicos. As análises apresentam o número de artigos por ano, principais periódicos, referências mais citadas, palavras-chave mais utilizadas, além da metodologia considerando abordagem, método de pesquisa, técnica de coleta e análise de dados. Foi possível concluir que o tema é relativamente novo justificando oportunidade para futuras pesquisas. Neste sentido, é proposta uma agenda de pesquisa com três possíveis caminhos a serem seguidos por estudos futuros, sendo: estudos com abordagem qualitativa, comparação entre diferentes países e comparação entre setores e intersetor.

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Section: Visual Merchandising and The Store Atmospherementioning

confidence: 67%

Section: Analysis Of Methodological Aspectsmentioning

confidence: 99%

Section: Visual Merchandising and The Store Atmospherementioning

confidence: 99%

Section: Proposed Research Agendamentioning

confidence: 99%

Section: Proposed Research Agendamentioning

confidence: 99%

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Visual merchandising: Uma análise bibliométrica e proposta de pesquisas futuras

Batista¹,

Martins²,

Limongi³

2020

Contextus

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Otimização De Estoque Utilizando O Sistema Kanban

Faustino¹,

Higashi²

2020

SADSJ

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Com o mercado cada vez mais competitivo, empresas que possuem atendimento agilizado e produtos a pronta entrega fazem disso um diferencial competitivo. O estoque é um dos setores fundamentais para as empresas varejistas que utilizam modelo de estoque empurrado. Com isso, este artigo busca avaliar propostas para otimização de estoque utilizando ferramentas de gestão de estoque, com o objetivo de reduzir o tempo e os custos com perdas desnecessárias ocasionadas pelo atual modelo de gestão. Utiliza-se como base metodológica, estudo de caso em uma empresa varejista, através de análise de conteúdo de entrevistas semiestruturadas e observações efetuadas pelo pesquisador, com avaliação mista, em busca de identificar reais problemas no ambiente estudado e elaboração de soluções viáveis conforme análise. Como principais resultados obtidos com a aplicação do estudo seria a facilidade no controle visual, participação de todos os funcionários, padrão de organização, redução de perdas com validade, depreciação e deterioração.

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Bibliometric-Based Evaluation of the Neuromarketing Research Trend: 2010–2021

Zhu

Jin

et al. 2022

Front. Psychol.

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Neuromarketing has become a new and important topic in the field of marketing in recent years. Consumer behavior research has received increasing attention. In the past decade, the importance of marketing has also been recognized in many fields such as consumer behavior, advertising, information systems, and e-commerce. Neuromarketing uses neurological methods to determine the driving forces behind consumers’ choices. Various neuroscience tools, such as eye movements, have been adopted to help reveal how consumers react to particular advertisements or objects. This information can be used as the basis for new advertising campaigns and brand promotions. To effectively explore the research trends in this field, we must understand the current situation of neuromarketing. A systematic bibliometric analysis can solve this problem by providing publishing trends and information on various topics. In this study, journals that focused on neuromarketing in the field of marketing between 2010 and 2021 were analyzed. These journals were core journals rated by the Association of Business Schools with three or more stars. According to the data analysis results, neuromarketing has 15 main journals with relevant papers. Based on the data collected by the Web of Science (WOS), this study mainly collected 119 references and analyzed the most productive countries, universities, authors, journals, and prolific publications in the field of neuromarketing via Citespace. Through the analysis of knowledge maps, this study explored the mapping of co-citation, bibliographic coupling (BC), and co-occurrence (CC). Moreover, the strongest citation bursts were used to study popular research at different time stages and analyze the research trends of neuromarketing research methods and tools. This study provides an overview of the trends and paths in neuromarketing, which can help researchers understand global trends and future research directions.

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Visual merchandising no varejo de moda e a experiência do consumidor: um estudo bibliométrico

Cited by 3 publications

References 0 publications

Visual merchandising: Uma análise bibliométrica e proposta de pesquisas futuras

Visual merchandising: Uma análise bibliométrica e proposta de pesquisas futuras

Otimização De Estoque Utilizando O Sistema Kanban

Bibliometric-Based Evaluation of the Neuromarketing Research Trend: 2010–2021

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