2023
DOI: 10.1177/20592043231206255
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Visual Mental Imagery Evoked in Indian Classical Music: A Listener-Oriented Study

Junmoni Borgohain,
Rashmi Ranjan Behera,
Priyadarshi Patnaik
et al.

Abstract: Music and visual mental imagery (VMI) are closely associated. The visual depiction of musical instruments and musical settings is central to music iconography and music-mediated visual culture. Music-evoked VMI, mediated by emotions, is another established field of study. Hindustani classical music (HCM) has a medieval musical pictorial tradition based on dhyanaslokas (meditative verses), which visually represent the ragas (musical modes) based on the evocation of their rasas or aesthetic emotion. This, incide… Show more

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“…There is a long history of music research that has considered the meaning and associations that are evoked in listeners by specific musical parameters (e.g., Borgohain et al, 2023; Di Stefano et al, 2024; Margulis et al, 2022; Rigg, 1937; Trainor & Trehub, 1992; Watt & Quinn, 2007). The findings of this research support the view that music and soundscapes can be deliberately constructed to convey specific meaning or intent to a listener.…”
Section: Scientific Approaches To Sonic Brand Designmentioning
confidence: 99%
“…There is a long history of music research that has considered the meaning and associations that are evoked in listeners by specific musical parameters (e.g., Borgohain et al, 2023; Di Stefano et al, 2024; Margulis et al, 2022; Rigg, 1937; Trainor & Trehub, 1992; Watt & Quinn, 2007). The findings of this research support the view that music and soundscapes can be deliberately constructed to convey specific meaning or intent to a listener.…”
Section: Scientific Approaches To Sonic Brand Designmentioning
confidence: 99%