Visual Images and the Rhetoric of Environmental Advocacy

Syfert, Collin Jacob

doi:10.23860/thesis-syfert-collin-2013

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“…An opinion poll reported by The New York Times in 2012 indicated that most New Yorkers thought that the devastating Hurricane Sandy was caused by climate change. Such data support the conclusion that dramatic images take priority over words and are significant in influencing the public's concerns (Syfert, 2013).…”

Section: Discussionsupporting

confidence: 72%

A Picture is Worth a Thousand Words

Meldrum

Szymanski

Oches

et al. 2016

International Journal of Social Ecology and Sustainable Development

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Broadcast meteorologists are trusted by the general public to convey knowledge on climate change and they make choices about what information to present to their viewing audiences. Interviews with broadcast meteorologists revealed a wide range in their knowledge base and confidence in conveying climate science to their audiences. However, all interviewees agreed that visual images are an essential means for communicating with their viewers. Three major themes emerged from interviews with participants: visual imagery is important, dramatic images are powerful motivators, and the new visual presentation technologies have great value.

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Section: Discussionsupporting

confidence: 72%