Visual Identity of Contemporary Art Museums on Facebook, Instagram and Web
Matías López-Iglesias,
Alejandro Tapia-Frade,
Jose Luis Carreño Villada
Abstract:Análisis de la identidad visual de 40 museos de arte contemporáneo, observado su presencia digital. Se identificaron 27 variables características del icono Se contrastando su presencia visual en redes sociales y web. Los principales resultados señalan el uso mayoritario de logotipos e imagotipos, de arquetipo rectangular e iconicidad no figurativa. Predomina la monocromía en color negro. Siendo la tipografía compuesta, con tracking sencillo, en negrita, fuentes de palo seco. Se concluye la coherencia y consist… Show more
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