“…The complex nature of this substantial amount of unstructured data [ 3 ] poses a nontrivial challenge, considering the amount of computation infrastructure and incredibly talented people to be able to extract information from large-scale conversational data. Organizations are expected to professionally manage this opportunity since it gives them the advantage of real-time monitoring and reacting accordingly; even in the long term, it becomes the source of predictive analytics activity, thus supporting data-driven decision-making.…”