Visual customization: Diversity in color preferences in the automotive interior and implications for interior design

Wagner, Alexa-Sibylla; Kilincsoy, Ümit; Vink, P.

doi:10.1002/col.22218

Cited by 15 publications

(8 citation statements)

References 49 publications

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“…It also coincides with the claim that larger surfaces are favored by lighter tones and smaller components by darker tones and by the fact that white and gray were the colors applied to ceilings, walls and floors, being of greater extent than the furniture (Wagner, Kilincsoy & Vink [33]).…”

Section: Discussionsupporting

confidence: 84%

Color Preferences for Private and Semi-private Areas in Hotels

Prado-León¹,

Zambrano-Prado²,

Herrada-Rodríguez³

et al. 2018

ujp

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Soft ergonomics comprises emotional needs and other qualitative features which affect the relationship of the user to the product. In Interior Design, subjective aspects such as color preference can influence user experiences. The objective of the present study was to assess the effect of color in the choice of the interior design on private and semi-private areas of hotel areas displayed by renders and to establish whether there is a relationship between color preference and gender. This study included 197 volunteers. The experimental stimuli (nine chromatic and three achromatic) were applied to three different hotel places; all of these stimuli were presented on a computer screen, one at a time in random order. A continuous scale ranging from 0 (null liking) to 100 (absolute liking) indicated to what degree the viewer liked the image. As a whole, for all the hotel spaces, a higher preference was found for achromatic colors, especially white (74.0); even gray (57.8) surpassed the most preferred chromatic color, which was royal blue, with a score of (56.5). Some significant sex differences were distinguished in the results. These findings emphasize the importance of gaining information about color preferences in the discipline of Interior Design with the aim to satisfy users' expectations and to improve their experience.

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Section: Discussionsupporting

confidence: 84%

Color Preferences for Private and Semi-private Areas in Hotels

Prado-León¹,

Zambrano-Prado²,

Herrada-Rodríguez³

et al. 2018

ujp

View full text Add to dashboard Cite

show abstract

“…Color continues to be an important theme in marketing academic research, as it has a significant impact on consumer behavior. Existing literature on color effects has focused on the three dimensions of color-hue, [36][37][38][39][40][41][42]53,54 saturation, and lightness [46][47][48][49][50][51][52] ; however, other factors also determine color. This study focused on the light reflection brightness factor, a design tool that is used in the automotive industry because this feature can be easily changed by adjusting flakes.…”

Section: Theoretical Implicationsmentioning

confidence: 99%

“…47,48 Similarly, the positive effects of saturated and bright colors have been confirmed for various kinds of products, such as personal computer screens, 49 print advertising, 50 market lighting, 51 and architecture. 52 As existing research on automobiles is limited to the hue of a product’s interior 53 and exterior, 54 the effect of light reflection remains unknown. However, because the effect of high brightness has been confirmed through abundant research, the following hypothesis for this research was derived:…”

Section: Introductionmentioning

confidence: 99%

Perceived color quality: The effect of light reflection brightness of a car’s exterior design on consumers’ purchase intentions

Kato

2022

International Journal of Engineering Business Management

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In industrial design, perceived quality is driven by color, material, and finishing (CMF). Extant literature on CMF in the automobile industry has primarily focused on hue. Accordingly, the present study focused on color brightness with the goal of assessing whether light reflection brightness of sport utility vehicles (SUVs) positively affects consumers’ purchase intentions due to an expectation of premium design. Additionally, it was hypothesized that light reflection brightness of compact cars would negatively affect consumers’ purchase intentions, as they would expect a cost-effective design. Subsequently, multiple car designs—with the same style but different levels of light reflection brightness—were created, and randomized controlled trials were conducted through an online research environment in Japan. The results confirmed the study hypotheses, indicating that while light reflection brightness of SUVs positively affected consumers’ purchase intentions, the same effect was not observed for compact cars. This suggests the importance of coherent embodiment based on product concepts. While some elements, such as safety and durability, are required in all products, compatibility with product characteristics needs to be examined for emotional elements, such as design.

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“…The impact of color may exceed that of a product's objective features (Baptista et al, 2021). Even for highly priced products such as automobiles, color has a significant influence on product selection (Wagner et al, 2018). When discussing the perceived quality of color, the hue (e.g., green, red, blue, or yellow) alone is insufficient.…”

Section: Literature Reviewmentioning

confidence: 99%

The value created by the removal of cut lines: Evaluating the impact of finishing of industrial designs on purchase intention

Kato

Botella-Carrubí

Ribeiro‐Navarrete³

2023

J of Consumer Behaviour

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Color, material, and finish (CMF) are essential to the competitiveness of industrial products. However, in the existing research on CMF from the consumer behavior perspective, there is an insufficient focus on finish, compared with that on color and material. Research on finish is limited to technical methods, and there is a lack of discussion about its impact on consumer purchasing behavior. This study examines the effect of cars' exterior design finish on purchase intention in Japan. The research question is, "does changing the quality of the finish by removing cut lines have a positive effect on purchase intention?" Two sets of images were used: normal images of car exteriors and images of car exteriors improved by removing cut lines. An online survey was conducted to explore the impact of a car's finish on consumers' purchase intentions in the Japanese market. The randomized controlled trial results showed that finish had a significant positive effect on purchase intention. This study analyzes the interaction of finish with consumer characteristics. A multiple regression model with interactions revealed that, among consumers who emphasize design, a higher finish quality prompted a greater positive influence on purchase intention. In design research, styling tends to attract significant attention. However, practitioners should not neglect efforts to improve finishing when manufacturing products. Companies that consider it impossible to convey to consumers the quality of products with delicate finishing need to change their mindset. These suggestions apply not only to the automotive industry but also to other durable consumer goods industries.

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Visual customization: Diversity in color preferences in the automotive interior and implications for interior design

Cited by 15 publications

References 49 publications

Color Preferences for Private and Semi-private Areas in Hotels

Color Preferences for Private and Semi-private Areas in Hotels

Perceived color quality: The effect of light reflection brightness of a car’s exterior design on consumers’ purchase intentions

The value created by the removal of cut lines: Evaluating the impact of finishing of industrial designs on purchase intention

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