Visual color research of packaging design using sensory factors

Abstract

Package designs stimulate consumers visually and give rise to a sense of aesthetism, thus improving product visibility. In this study, emotions related to color combinations in packaging were addressed, cake packaging designs were tested, and affective design elements regarding styles and colors along with the diverse emotions that resulted were assessed and researched. Four experiments were conducted: Experiment 1 was on the affective characteristics related to types of colored boxes in packaging design; the best type of colored box for cakes was tested. In experiment 2, adjectives for emotions were compiled to identify adjectives for emotional responses to package designs. Experiment 3 was used to examine the fitness of single-color boxes in packaging design; the colors of single-color boxes were examined. In experiment 4, the focus was the fitness of dual-color boxes in packaging design; an experiment on the best color combination was conducted with dual-color boxes, and the results were then collected and analyzed to determine the fittest color combination for cake packaging design. According to the research findings, in the experiment on colored box types used in packaging design, the design with a five-sided trapezoidal design was the most popular, followed by the colored box type with a rectangular handle in the middle; the selection of and experimentation on the adjectives for emotions revealed that Exquisite-Rough was the fittest for the experiment, followed by Lively-Dull; the fittest single-color box was orange (Pantone715 C,L69.6,A37.0,B65.8), followed by gray (Pantone Gray Cool Gray 1C,L86.4,A0.1,B1.1); the fittest dual-color box was in orange and orange red (Pantone Orange 021C, C,L60.0,A65.2,B71.4), followed by orange and black (Pantone Black C,L17.3,A0.8,B3.1). The experiment in this study focused on the color packaging of boxes for cakes; its results provide theoretical and practical references, for future research and orientation, regarding colors and types of colored boxes used for various products.

Blending of Oil Painting Art and Packaging Design of Nano Cellulose Preparation

“…As far as the significance and characteristics of oil painting are concerned, it is very rich in color and very expressive. These elements are very important in nanofiber packaging design, so it is natural to integrate oil painting art into nanofiber packaging design [17]. When facing oil painting, the first information that the viewer can get is the color of the photo.…”

Comparison of the Conventional Approach and Augmented Reality on the Purchase and Selection of Food Products

“…Willingness to buy is more related to the packaging graphic design than to the material [18]. The majority of research dealing with the impact of packaging on product purchases comes to the conclusion that color has a major impact on the product selection itself [15,17,23,26]. This research was extended to other variables (apart from color, which had a great influence on product selection) that could also influence product selection.…”

“…In their research, Ahmad et al conclude that the packaging colors are the most important and significant features when purchasing a product [25]. Kuo et al also investigate what effect certain color combinations have on purchasing food products [26]. Li researches in his work the way to use new technologies and new methods in order to design interactive visual communication packaging design for the product [27].…”

Packaging: herramienta del marketing para el posicionamiento de una marca en Andahuaylas

“…El packaging debe contar con un buen diseño para transmitir lo que se busca del producto, que estimule visualmente al consumidor dando lugar a una sensación de estetismo logrando una mejor visualización del producto (Kuo, Chang y Lai, 2021); el material del envase debe ser adecuado no sólo para presentar el producto sino también para transportar; otros elementos importantes son la forma del envase e inclusive el color del mismo dependiendo de tipo de producto, asimismo, como el diseño del empaque puede contribuir a que el negocio perdure mucho tiempo en el mercado (Natadjaja et al, 2020).…”