Visual attention to health warnings on plain tobacco packaging in adolescent smokers and non‐smokers

Maynard, Olivia; Munafò, Marcus R.; Leonards, Ute

doi:10.1111/j.1360-0443.2012.04028.x

Cited by 75 publications

(109 citation statements)

References 13 publications

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“…It was concluded that adolescents who never smoked paid attention to health warnings in different types of packaging, a behaviour that may be related to their decision not to smoke. The behaviour of smokers was quite different (Maynard, Munafò, & Leonards, 2013). A better understanding of the visual attention of smokers and non-smokers can aid in the effectiveness of specific campaigns for these groups of adolescents.…”

Section: Social Marketingmentioning

confidence: 98%

Eye Tracking in Neuromarketing: A Research Agenda for Marketing Studies

Santos

Oliveira

Rocha

et al. 2015

IJPS

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This article investigates the potential use of Eye Tracking as a neuromarketing tool and its potential for marketing in general. We sought to identify some of the main applications within the mainstream of marketing. The objective of this research was achieved by means of a conceptual literature review. The results of our research indicate important potential uses for Eye Tracking in practical marketing applications, such as brand equity, segmentation, new product development, pricing decisions, place decisions, promotion decisions, and social marketing studies. It is believed that in the near future, neuromarketing tools such as Eye Tracking will be part of mainstream marketing studies.

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Section: Social Marketingmentioning

confidence: 98%

Eye Tracking in Neuromarketing: A Research Agenda for Marketing Studies

Santos

Oliveira

Rocha

et al. 2015

IJPS

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“…Laboratory research also shows that, relative to branded packaging, plain cigarette packaging reduces motivation to purchase cigarettes (Brose et al 2014), self-reported engagement in smoking (Moodie et al 2011;Moodie and Mackintosh 2013), the likelihood of accepting a packet of cigarettes (Hammond, Daniel, and White 2013), and engagement in tobacco-seeking behavior . Alongside reducing the activation of learned habits, research suggests that plain cigarette packaging could also change consumer behavior by increasing consumers' attention and positive attitudes towards health warnings displayed on packs Maynard, Munafò, and Leonards 2013;Munafò et al 2011). …”

Section: Removing or Reducing Exposure To Situational Cues That Activmentioning

confidence: 99%

Right Here, Right Now: Situated Interventions to Change Consumer Habits

Best¹,

Papies²

2017

Journal of the Association for Consumer Research

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Consumer behavior-change interventions have traditionally encouraged consumers to form conscious intentions but, in the past decade, it has been shown that whilst these interventions have a medium-to-large effect in changing intentions, they have a much smaller effect in changing behavior. Consumers often do not act in accordance with their conscious intentions because situational cues in the immediate environment automatically elicit learned, habitual behaviors. It has therefore been suggested that researchers re-focus their efforts on developing interventions that target unconscious, unintentional influences on behavior, such as cuebehavior ('habit') associations. To develop effective consumer behavior-change interventions, however, we argue that it is first important to understand how consumer experiences are represented in memory, in order to successfully target the situational cues that most strongly predict engagement in habitual behavior. In this article, we present a situated cognition perspective of habits, and discuss how the situated cognition perspective extends our understanding of how consumer experiences are represented in memory, and the processes through which these situational representations can be retrieved in order to elicit habitual consumer behaviors. Based on the principles of situated cognition, we then discuss five ways interventions could change consumer habits by targeting situational cues in the consumer environment, and suggest how existing interventions utilizing these behaviorchange strategies could be improved by integrating the principles of the situated cognition approach.

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“…These countries should consider adopting plain packaging to strengthen the effectiveness of their PHWs, as recommended by the implementation guidelines of Articles 11 and 13 of the WHO FCTC 32 . There is evidence that PHWs are more salient when introduced on plain packaging [47][48][49][50] . Some studies have also related plain packaging with increased urgency among smokers to quit, and with increased quit attempts 51,52 .…”

Section: Tobacco Prevention and Cessationmentioning

confidence: 99%