“…However, most scientific publications concentrate on their potential to affect and direct civic activism (Jost et al, 2018;Barbera et al, 2019;Boulianne et al, 2020;Howard, Parks, 2012;Bronnikov, 2020;Volodenkov, Artamonova, 2020). As a rule, it is verbal communication that comes to the scientific focus (Bennett, Segerberg, 2013;Doerr et al, 2013) while the influencing potential of visual forms remains largely understudied. Those publications that do dwell upon the visual potential of social media in political communication still put too much emphasis on the verbal aspect (Highfield, Leaver, 2016;Rossi et al, 2016).…”