Visual Analysis of Knowledge Networks for International Brands and Service Quality Based on Bibliometrix

Abstract

In recent years, the research field of brand and service quality has been highly concerned by international scholars. Based on international literature, this paper analyzes the spatial distribution characteristics, dynamic and static structure and evolution characteristics of brand and service quality network. According to the relevant literature of Web of Science database as research samples, the Bibliometrix knowledge network visualization analysis software is used to conduct data mining on the research results and hot spots of brand and service quality, so as to provide theoretical reference for the theoretical research and practical exploration of this topic research field.