Visitors’ Willingness to Pay for Protected Areas: A New Conservation Donation in Aso Kuju National Park
Thomas Edward Jones,
Duo Xu,
Takayuki Kubo
et al.
Abstract:Protected areas (PAs) such as national parks face funding issues that undermine effective management. Therefore, many PAs are exploring new financial instruments, such as visitor donations, to supplement their conservation budgets. This paper investigates visitor perceptions of one such system, a new conservation donation under consideration in Aso Kuju National Park, southwest Japan, is due to be introduced. Our on-site survey at two trailheads in autumn 2022 gauged visitors’ willingness to pay (WTP) the expe… Show more
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