Visitors Satisfaction in Dubai and Pre - Trip Destination Image

Abstract

Travel and tourism is one of the most important activities worldwide that generates billions of income each year. According to the World Travel and Tourism Council (2018a), the total contribution of travel and tourism to GDP in 2017 was USD 8,272.3bn (10.4% of GDP) and this is expected to rise by 4% to USD 12,450.1bn (11.7% of GDP) in 2018. In total, Travel and Tourism in the United Arab Emirates generated AED154.1bn (USD 41,950.5mn), accounted for 11.3% of GDP in 2017 and is expected to accelerate to 4.9% in 2018, and 10.6% in 2028 (World Travel and Tourism Council, 2018b). The statistics noted that the number of international tourists visiting the UAE grew by 6.5% in 2017 compared to 2016 (Gulf News, 2018). According to the Dubai Statistics Center (2018), in 2017 the number of tourists who visited Dubai increased by 6% relatively to the previous year (from 14,900,000 to 15,790,000). Despite the increasing number of tourists each year, empirical evidence evaluating Dubai's specific destination image is recent and scarce (Buonincontri & Micera, 2016; Del Vecchio & Passiante, 2017; Khan et al, 2017). This highlights that, the opinions of distinct participants, and the view of visitors is held only in limited scope (Liberato, et al, 2018). Provided that the primary objectives of research on tourist strategies and initiatives are to create better experiences and to improve the marketing and management procedures of destinations from a tourist point of view

Destination Brand Image Evaluation : A Case Study of Maharashtra Tourism

“…Second is about the global destination image value (value anticipated before the travel and value observed while travelling) and the last is about the destination image ratio (DIR), calculated as ratio between the expected image and perceived image. Based on the second indicator (Xesfingi, Papadopoulou, Karamanis, & Martens, 2018) have evaluated the satisfaction level of tourists visited Dubai and measured the intention to visit Dubai based on the pre-trip destination image of potential tourists. It has found that, tourist satisfaction is based on various factors like economic, social and environmental which affect revisit intensions of visitors.…”