Visitor experience of the Hong Kong trams as an unconventional attraction

Xu, Jing; Yan, Libo; Mak, Chee Leung

doi:10.1002/jtr.2209

Cited by 7 publications

(6 citation statements)

References 46 publications

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“…First, this study adopted SPSS 23.0 to perform a Chi-square test on the questionnaire data. Second, the text data were analyzed by deductive thematic analysis, which is to identify themes from qualitative data and answer the research questions (Xu et al, 2018). Deductive thematic analysis is a top-down method, which adopts the predetermined codebook based on literature.…”

Section: Discussionmentioning

confidence: 99%

“…Deductive thematic analysis is a top-down method, which adopts the predetermined codebook based on literature. The code label, the definition of themes and, the descriptions of when the theme occurs are three critical elements involved in compiling the codebook (Xu et al, 2018). Two researchers in this study strictly followed the coding steps suggested by Fereday and Muir-Cochrane (2006) and work independently.…”

Section: Discussionmentioning

confidence: 99%

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Challenges and Benefits of Experiential Learning: The Case of Overseas Exchange Programs

2021

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This article highlights an increasingly popular form of experiential learning, namely overseas exchange programs. Experiential learning is regarded as a valuable way to link up theoretical knowledge and practical skills in hospitality and tourism education. Although some studies have addressed the importance of experiential learning, the factors influencing students’ choice of overseas exchange programs, and the challenges and benefits of students’ experiential learning are still unclear, especially on the overseas exchange programs. The purpose of this study is to reveal the whole picture of overseas exchange programs by utilizing experiential learning cycle theory, and further understand students’ perception of overseas experiential learning. By employing quantitative and qualitative methods, including questionnaire survey and in-depth interviews with students who have participated in the overseas exchange programs and content analysis of program information, this study analyzes the differences of factors considered by males and females in choosing overseas exchange programs, and displays the four-stage learning process of experiential learning in overseas exchange programs and identifies two themes of challenges (living challenges and learning challenges) and five themes of benefits (cognitive development, behavioural change, multiple skill development, social bonding development, academic competitiveness & employability enhancement) for experiential learning for students majoring in Hospitality and Tourism. The study enriches our understandings of the experiential learning cycle theory and provides insights to educators in the design of future overseas exchange programs.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Challenges and Benefits of Experiential Learning: The Case of Overseas Exchange Programs

2021

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“…Simplicity can be found in small towns or rural villages. Regarding playfulness, the Hong Kong trams, as heritage transport, exemplify the attribute of playfulness and tourist riders can experience the feeling of riding a theme park train, with its fun and enjoyment (Xu et al , 2018). Having said that, it is uncertain whether playfulness in relation to heritage transport and theme parks is associated with the perception of cuteness.…”

Section: Discussionmentioning

confidence: 99%

Selling cute destinations to East Asia

Lee

Yan

2020

JHTI

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PurposeA multidimensional scale was developed to measure the cuteness experience a destination can offer. In doing so, this paper attempts to explore the implications of the cuteness aesthetics for destination marketing.Design/methodology/approachThe procedure of scale development was followed. A survey was administered to a college student sample. The scale of cuteness experience was validated. A four-point scale turned out to be effective in terms of measurement.FindingsThe results show that cuteness experience of a destination consists of five dimensions: smallness, irregularity, roundness, lightness and creativity.Research limitations/implicationsThe cuteness attributes have significant implications for promoting destinations to the East Asian markets, which have seen the rise of the cute culture in recent decades.Originality/valueThis study identified a unique selling point of destinations, namely, cuteness as a destination attribute. The study results also contribute to understanding of destination personality by drawing attention to the childlike personality trait: cuteness.

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“…A visitor attraction should generally be capable of attracting visitors and providing them with pleasure and fun (Swarbrooke, 2002; Xu et al, 2018). It can be considered a tourism product that is normally consumed by mass visitors and tourists (Xu, 2010).…”

Section: Literature Reviewmentioning

confidence: 99%

“…It can be considered a tourism product that is normally consumed by mass visitors and tourists (Xu, 2010). Visitors and tourists may include famous or recommended attractions in their travel plans or spontaneously visit attractions that enrich their experiences (Leiper, 1990; Xu et al, 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

The effects of perceptions of flagshipness and iconicity on word of mouth for attractions and destinations

Loi²,

Kong³

2019

Journal of Vacation Marketing

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Many destination loyalty studies have explored the antecedents of loyalty and the related relationships. Few studies have attempted to show how the specific attributes of a destination, such as visitor attractions, affect destination loyalty. This study fills the gap by investigating how word of mouth about a destination, a meaningful surrogate of loyalty in the international tourism market, can be developed through perceptions of the destination’s tourist attractions. Further, a new way of differentiating attractions through the perception of flagshipness and iconicity is identified. Using Macao as the research context, this study shows how perceptions of attraction flagshipness and iconicity can help Macao formulate marketing strategies and position itself as a choice destination, both regionally and globally. The results indicate the sophisticated relationships between attraction flagshipness and iconicity and word of mouth about attractions and destinations. It also enriches knowledge and discussion by discussing the theoretical and practical implications for destination marketing and management.

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Visitor experience of the Hong Kong trams as an unconventional attraction

Cited by 7 publications

References 46 publications

Challenges and Benefits of Experiential Learning: The Case of Overseas Exchange Programs

Challenges and Benefits of Experiential Learning: The Case of Overseas Exchange Programs

Selling cute destinations to East Asia

The effects of perceptions of flagshipness and iconicity on word of mouth for attractions and destinations

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