Visit Spain: The image of Spain in the state’s tourist poster (1928–1975)

Abstract

Visit Spain: the image of Spain in the state's tourist poster The exterior image of a country is always constructed in a specular way and on the intersection between the own projected image and the figure that the 'others' send back; it is determined by the image it has of itself and vice versa: the exterior image informs the 'interior' one. Expectations and beliefs are also influential: what we think that the others see or expect from us acts on the behaviour Keywords

Creation of mass sun-and-beach tourism in Spain: the definition of the tourist product through architecture

“…From its beginnings, the Franco regime spent large sums on tourism advertising abroad, but it used it as its own propaganda, as a means to offer a sweetened image of itself (García and Marías, 2011;Puche, 2021;Storm, 2017). The official campaigns directed all their efforts at JHRM 16,1 attracting a conservative and elitist tourism, sympathetic to the regime's ideology, a target population that had nothing to do with the middle classes thirsty for sun-and-beach (Pelta, 2011). Continuing with its extreme interventionism, the Francoist government strove to centralise and strictly control any advertising activity and to maintain a rigid monopoly on foreign tourism promotion (Palou, 2020;Velasco, 2005).…”

“…Francoism exploited to the maximum extent on its posters the image of a Spain from the past, full of little white houses, of “uncivilized” landscapes and men and women dressed with regional costumes […] All these subjects stayed over the years, even during the 1960s and 1970s. (Pelta, 2011, p. 139).…”

35 años de carteles turísticos en Cataluña: evolución de la imagen turística catalana del 1980 al 2015

“…Las investigaciones sobre el cartel turístico, frecuentemente, se han concentrado en determinar los atributos promocionados de un determinado espacio geográfico (Fernández & Valero, 2015;Blanchard, 2007;Young-Hoon, 2003;Pelta, 2011;Suchert & Tuppen, 2009), o temático, tales como las actividades lúdicas (Debié, 1993) y deportivas (Guillain, 2006(Guillain, , 2007 representadas en los carteles; o bien los carteles propiciados por determinadas organizaciones turísticas, identificándose las compañías ferroviarias (Quendoz, 1991;Pégé-Defendi, 2003) cómo las más relevantes. Como estudio singular, se encuentra el publicado por Pécout, Bohuon y Birot (2010), el cual se centra en estudiar la representación de la mujer en los carteles turísticos de estaciones balnearias.…”

“…En referencia al estudio del cartel turístico español, se encuentran algunos artículos que se centran en analizar el papel del cartel turístico en la construcción de la identidad turística española (Fernández & Valero, 2015) y la imagen de España (Pelta, 2011), siguiendo también la perspectiva histórica mencionada anteriormente.…”

The Myth of Danish Design and the Implicit Claims of Labels

“…Lebanon was no exception. The history of tourism promotion in countries such as Greece and Spain indicates transformations in image rhetoric and tropes corresponding to those experienced in Lebanon at the time (Emmanouil 2012;Pelta 2011). These studies also concur that the new touristic image is inscribed within modernizing frameworks, mostly state-led, seeking to challenge perceptions of Mediterranean societies as Europe's traditional 'other'.…”