Visit intention of non-visitors: A step toward advancing a people-centered image

Davari, Dori; Jang, SooCheong

doi:10.1016/j.jdmm.2021.100662

Cited by 12 publications

(12 citation statements)

References 71 publications

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“…Some scholars have also argued that travel intention is the likelihood that an individual will travel to a destination influenced by internal and external information such as motivation, awareness, attitudes, and other psychological dispositions (Wang, 2012). Previous studies show that the intention to travel or the decision to visit a destination is a complex process (Davari and Jang, 2021), and is influenced by external factors such as destination image (Tan and Wu, 2016), word of mouth (Tapanainen et al, 2021), and distance (Kah et al, 2016), and internal factors such as tourists' attitude (Wang et al, 2022) and tourists' psychology (Zhang et al, 2021). Integrating existing studies, this paper argues that travel intention is the tendency of potential tourists to visit a particular destination triggered by both internal and external information.…”

Section: Travel Intentionmentioning

confidence: 74%

Seeing destinations through short-form videos: Implications for leveraging audience involvement to increase travel intention

Han

Zhang

et al. 2022

Front. Psychol.

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Short-form travel videos are popular, but the process of audience involvement while watching remains unclear. This study explores audience involvement along with expressions of travel intention and introduces the concepts of destination image and psychological distance to construct a structural model. A total of 487 questionnaires were used for structural equation model testing. Results show that audience involvement has a positive impact on the destination’s cognitive and affective image, ultimately leading to travel intention. Meanwhile, the destination’s cognitive and affective image play a partial mediating role between the influencing mechanisms. Moreover, psychological distance has a negative moderating effect between audience involvement and travel intention, and on audience involvement and cognitive image. However, it has no significant moderating effect on both audience involvement and affective image. The results provide a broader research perspective for the development of short-form travel videos and provide important implications for destination marketing.

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Section: Travel Intentionmentioning

confidence: 74%

Seeing destinations through short-form videos: Implications for leveraging audience involvement to increase travel intention

Han

Zhang

et al. 2022

Front. Psychol.

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“…Concerning the latter, Murray and Johnsen (2011) use “community hospitality” when referring to faith communities taking care of the homeless. Beyond this, Davari and Jang’s (2021) study uses the term “people-centered image” to refer to the image projected by the natives of developing destinations while living outside their countries of origin. Leveraging the cases of India and Mexico, it underscores the significant impact of experienced hospitality on non-visitors to the extent that a low level of trust would no longer make a difference in their visit intentions.…”

Section: Toward Destination-community Hospitalitymentioning

confidence: 99%

“…Destination-community hospitality is thus conceptualized in the current study to capture societal hospitality at the destination as an intangible asset. The concept is further developed into a framework by using the ABC model of attitudinal change (Rosenberg and Hovland, 1960), which lends itself to a more people-centered image of the destination (Davari and Jang, 2021). The concept and framework call for organically tapping into the cultural assets associated with community-wide hospitality.…”

Section: Introductionmentioning

confidence: 99%

Conceptualizing destination-community hospitality: an illustrated framework leveraging Persianate culture

Davari,

Alaedini,

Cai

2023

IJCHM

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Purpose By adopting a cultural lens, this study aims to conceptualize destination-community hospitality to capture societal hospitality at the destination as an intangible asset. Destination-community hospitality comprises a set of attitudes and traits that are organically conveyed by community members and directly experienced by tourists. The paper contributes to efforts aimed at freeing hospitality from the confines of commercial lodging and food and beverage establishments. Design/methodology/approach This study proposes an affection–attention–awareness (AAA) framework by drawing on the pertinent literature and leveraging the affective–behavioral–cognitive model of attitudinal change. It focuses on the effects of cognition in conceptualizing destination-community hospitality as the core of the framework. Methodologically, the framework is illustrated with qualitative data including observational fieldwork and interviews conducted in Iran. Findings Illustration of the AAA framework in the context of Iran highlights how welcoming attitudes are leveraged at a destination as an ingrained community mindset even in the absence of formal initiatives or professional training. It underscores the hospitality advocacy role of local-community members irrespective of public-sector policy and capacity deficiencies. Practical implications Destinations that strive to attract tourists should tap into the significant wealth of intuitive hospitality within communities as an intangible resource. The ingenuity should be preserved to sustainably enhance the overall tourist experiences. The framework can serve as a guide to strategically facilitate destination-community hospitality. Originality/value Research on community-wide hospitality at destinations, as a major cultural asset in the context of strategic hospitality management, remains underdeveloped. With illustrative evidence, the findings elevate the critical role of community members as innate advocates of hospitality in developing destinations. The proposed framework of destination-community hospitality provides a new perspective and impetus for investigating hospitality beyond commercial domains.

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“…Many researchers have suggested the importance of safety protocols, cleanliness and hygiene to be adopted in hotels to attract consumers during the ongoing pandemic (Chan et al, 2020;Pillai et al, 2021;Hao et al, 2020). The important role played by technology to contain spread of infection in the ongoing pandemic was also highlighted extensively (Hao et al, 2020;Davari and Jang 2021). Human interaction play an important role in improving the customer experience, as their active participation is vital for offering a superior service (Zeithaml et al, 1985;Jüttner et al, 2013;Cetin and Walls, 2015;Davari et al, 2021).…”

Section: Dimensions Of Customer Experience In Hotel Industrymentioning

confidence: 99%

“…The important role played by technology to contain spread of infection in the ongoing pandemic was also highlighted extensively (Hao et al, 2020;Davari and Jang 2021). Human interaction play an important role in improving the customer experience, as their active participation is vital for offering a superior service (Zeithaml et al, 1985;Jüttner et al, 2013;Cetin and Walls, 2015;Davari et al, 2021). Therefore, human interaction may be understood as a value addition to the physical environment in a service setting.…”

Section: Dimensions Of Customer Experience In Hotel Industrymentioning

confidence: 99%

Exploring dimensions of the customer experience at budget hotels during the COVID-19 pandemic: a netnography approach

Girija

Sharma

Kaushal

2022

QMR

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Purpose In 2020, the world encountered travel restrictions because of pandemic, and the hospitality sector across the globe was one of the most affected industries. The purpose of this study is to further explore real-time experiences of guests who stayed in budget hotels and how pandemic has changed the expectations of its customer segment. Design/methodology/approach The current study uses netnography to examine customer experience of guests who stayed at budget hotels during the COVID-19 pandemic. A thematic analysis was conducted using NVivo 12 plus on 1,391 customer reviews collected from various travel portals. Findings The results suggested personalization and hygiene were the most significant themes that influence customer experience during the COVID-19 pandemic. The authors’ analysis revealed that the use of self-service technologies like contactless services during check-in, checkouts and use of Quick Response codes in restaurants and other services would help reduce the perceived risk of guests and enhance the overall customer experience. Originality/value The branded budget hotel sector has pumped in lot of money envisaging growth just before the COVID crises emerged. Therefore, the fast recovery is of paramount importance for the sector. Additionally, majority of the pandemic-related studies in hospitality sector have focused on luxury hotels and failed to address the real-time experiences of customers with respect to budget hotels of a developing country. The outcome of this study will be relevant for the budget hotels and policymakers because they face the crucial task of reviving and sustaining enterprises and the industry at large.

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Visit intention of non-visitors: A step toward advancing a people-centered image

Cited by 12 publications

References 71 publications

Seeing destinations through short-form videos: Implications for leveraging audience involvement to increase travel intention

Seeing destinations through short-form videos: Implications for leveraging audience involvement to increase travel intention

Conceptualizing destination-community hospitality: an illustrated framework leveraging Persianate culture

Exploring dimensions of the customer experience at budget hotels during the COVID-19 pandemic: a netnography approach

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