“…Some potential advantages of a guiding philosophy are directing behavior and decisions, expressing organizational culture, and increasing organizational performance (Collins and Porras, 1996;Ledford, Wendenhof, and Strahley, 1995). An accepted organizational vision affects the ability of firms to attract, motivate, and retain outstanding employees (Collins and Porras, 1996) while also enhancing psychological attachment to the firm (Oswald, Mossholder, and Harris, 1994). The success of visionary organizations comes, in part, from their embedded underlying processes and fundamental dynamics (Collins and Porras, 1995) and the alignment of vision with organizational competencies and the environment (Collins and Porras, 1996).…”