N-Alkenoxypyridinium salts have been used as synthons for the umpolung reaction of enolates for the preparation of a-functionalized carbonyl compounds.I n contrast, we found that the photoreduction of N-alkenoxypyridinium salts generates a-carbonyl radicals after cleavage of the N À Ob ond, therebya llowing simultaneous incorporation of a-keto and pyridyl groups across unactivated alkenes.Inthe process,t he formed a-carbonyl radicals engage unactivated alkenes to afforda lkylr adical intermediates poised for subsequent addition to pyridinium salts,w hich ultimately affords av ariety of g-pyridyl ketones under mild reaction conditions.T his transformation is characterized by ab road substrate scope and good functional-group compatibility,a nd the utility of this transformation was further demonstrated by the late-stage functionalization of complex biorelevant molecules.Scheme 1. Reactionsw ith N-alkenoxypyridinium salts. a) Umpolung enolate chemistry of N-alkenoxypyridinium salts with nucleophiles in S N 2' reactions. b) Visible-light-induced alkene difunctionalization using N-alkenoxypyridinium salts as a-carbonyl radical precursors and pyridyl sources.