Visibility of Sustainability Certifications in Tourism Enterprises: A Content Analysis of Electronic Platforms in Balıkesir Province
Fulya Güngör,
Bilge Villi,
Esat Saçkes
Abstract:In the contemporary landscape, sustainability emerges as a pivotal indicator of corporate commitment to environmental stewardship. This study aims to elucidate the extent to which tourism enterprises, particularly those in Balıkesir Province known for leveraging natural resources, manifest their sustainable practices and certifications in electronic media. Content analysis, one of the qualitative research methods, was used in the study. The sustainability certificates of 118 accommodation facilities with touri… Show more
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