2019
DOI: 10.1177/1075547019846124
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Viruses Going Viral: Impact of Fear-Arousing Sensationalist Social Media Messages on User Engagement

Abstract: Social media presents a promising yet competitive communication landscape for health practitioners and organizations during the rapid spread of an emerging infectious disease. The current study examined the association between the level of fear-arousing sensationalism and user engagement in 800 Facebook posts regarding the 2016 Zika virus outbreak. Results revealed that the majority of nonnews posts completely lacked sensationalist elements, and that user engagement increased significantly as the level of fear… Show more

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Cited by 51 publications
(36 citation statements)
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“…The mass media contributed greatly to risk perceptions, especially for those risk situations in which individuals do not have first-hand experience or adequate and sufficient knowledge, so that they seek, in the mass media, information necessary to resolve uncertainty and confusion. In cases as such one, the mass media serves as a ‘social amplification’ since they allow people both to learn about the risk message and interpret it (Social Amplification of Risk Framework; Kasperson et al, 1988 ), hence the mass media amplify or weaken the public’s perception of risk ( Chong and Choy, 2018 ; Ali et al, 2019 ). Our finding might be understood by considering that the real risk and threat perceived by people was the limited sense of predictability and controllability assigned to the whole situation, rather than the virus per se ( Flesia et al, 2020 ).…”
Section: Discussionmentioning
confidence: 99%
“…The mass media contributed greatly to risk perceptions, especially for those risk situations in which individuals do not have first-hand experience or adequate and sufficient knowledge, so that they seek, in the mass media, information necessary to resolve uncertainty and confusion. In cases as such one, the mass media serves as a ‘social amplification’ since they allow people both to learn about the risk message and interpret it (Social Amplification of Risk Framework; Kasperson et al, 1988 ), hence the mass media amplify or weaken the public’s perception of risk ( Chong and Choy, 2018 ; Ali et al, 2019 ). Our finding might be understood by considering that the real risk and threat perceived by people was the limited sense of predictability and controllability assigned to the whole situation, rather than the virus per se ( Flesia et al, 2020 ).…”
Section: Discussionmentioning
confidence: 99%
“…Therefore, the relationship between fear and behavior is inverted U-shaped [63]. The significant effect of fear on preventive behavior has been demonstrated in many studies [64,65]. The very recent research has proved that when there is no alternative (such as an unexpected outbreak of an infectious disease), a high level of fear will encourage preventive behavior [21].…”
Section: Hypothesis 4 (H4a) Negative Emotions Have a Positive Impactmentioning
confidence: 99%
“…By monitoring, one can come to understand the platforms that are used to look for information (Fung et al, 2016), and to what extent platforms such as Twitter, TikTok, Weibo, Facebook, YouTube, Instagram, or Flickr are used and by which audience. Also, monitoring gives an insight into the accompanying level of emotions such as fear and anger (Oh, Lee, & Han, 2020), and sensationalism (Ali et al, 2019). Sense making based on real-time monitoring gives crisis communication professionals a head-start to understand what people believe and set up rumor-rebuttal response strategies and (Avery, 2017;Cheng & Lee, 2019) and how they value the role of science and technology as an authoritative source (Garcia, 2014).…”
Section: Domain I: Sense Making In Times Of Crisismentioning
confidence: 99%