2013
DOI: 10.1080/0267257x.2013.834714
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Virtuality as place and process

Abstract: Virtual worlds are conventionally understood as representational places, or alternate realities more or less set apart from the real world. However, in considering new and emergent technologies, such as social media sites and augmented reality devices, which complicate any easy distinction between virtual and real, we contend that virtuality should also be understood as a matter of process, or the means by which virtualisation is realised. Focusing on theorisations clustered around Baudrillard's theory of simu… Show more

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Cited by 35 publications
(20 citation statements)
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References 11 publications
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“…Following Castells (: 373), Dodge and Kitchin (: 196) suggest that what is ‘real’ (‘people's material or symbolic existence’) is ‘reconfigured and produced through intersections with the “virtual”’. Likewise, Dholakia and Reyes (: 1580) propose that ‘the upswing in digital processes promising to integrate … the real with the virtual (e.g. social networking sites, augmented reality technologies) necessitate[s] thinking of virtual worlds … as an ensemble of social, technical, and market relations coursing through all present‐day existence’.…”
Section: Virtual Whistle‐blowingmentioning
confidence: 99%
“…Following Castells (: 373), Dodge and Kitchin (: 196) suggest that what is ‘real’ (‘people's material or symbolic existence’) is ‘reconfigured and produced through intersections with the “virtual”’. Likewise, Dholakia and Reyes (: 1580) propose that ‘the upswing in digital processes promising to integrate … the real with the virtual (e.g. social networking sites, augmented reality technologies) necessitate[s] thinking of virtual worlds … as an ensemble of social, technical, and market relations coursing through all present‐day existence’.…”
Section: Virtual Whistle‐blowingmentioning
confidence: 99%
“…Because VR applications differ in realism (Dholakia and Reyes, 2013) and immersion (Nah et al, 2011), a framework is needed for understanding how VR can be used to address marketing-related research, especially given that such a framework does not currently exist.…”
Section: Introductionmentioning
confidence: 99%
“…This notion of old and new selves assumes a progressive nature of time, which is challenged by Turner's (1974) analysis of social dynamics. The digital age has been recognised by researchers as requiring new modes of enquiry, new concepts and new ways of understanding how our digital selves are formed, reformed and presented both online and offline (Dholakia & Reyes, 2013;Hansen, 2013). Therefore, we are concerned with the way Digital Personhood (DP; a term used to discuss recognition of a human being as having status as a person in the electronic realm) is being assembled, depicted and mobilised through various social networking sites (SNS) over time.…”
Section: Introductionmentioning
confidence: 99%