Virtual Tour as a Virtual Experience of Destination Management Organisations in Slovakia

Abstract

An evaluation of ‘Destination Management Organisation’ (DMO) websites focused on creating attractive, user-friendly, and informative web pages that effectively promote tourism destinations to potential customers. The virtual tour as an innovative tool and form of tourism experience has potential to act as a powerful destination promotion tool. Therefore, for DMOs it may be especially beneficial in terms of destination marketing to offer attractive and suitable virtual tour experiences via destination websites. The study deals specifically with the issue of implementing virtual tours on the DMOs´ websites. The aims of the presented research were defined as: 1. Exploring the Slovak DMO websites by focusing on virtual tour experiences; 2. Measuring the potential customers´ opinions on accessing virtual tours on DMO websites. Quantitative methodological approach, website analysis and a special survey for potential customers were conducted in the presented research to achieve the main goals. Different types of virtual tours have been identified on DMO websites and potential customers´ opinions indicate the need to include virtual tours on DMO websites. Among the identified recommendations for the future highlighted are the improvement of DMO websites generally and expansion of the offer of virtual tours on DMO websites. Comprehensive research in this area within the Slovak DMO context is also desirable.

The Development of Metaverse Technology to Raise Up the Standard of Health Tourism

“…Furthermore, the application enabled users to vividly recall the distinct atmospheres of service s offered in the spa and Thai massage industry. In alignment with the findings of (Beták et al, 2023), which explored the use of Virtual Reality technology to shape tourist perspectives consistent with behaviors at health tourism destinations, two main co mponents were identified: 1. The application of Metaverse technology to enhance the value of products and services in the spa, beauty, and traditional Thai massage sectors.…”

“…A literature review highlighted that (Beták et al, 2023); has innovatively employed virtual reality technology to provide a distinct relaxation experience to its users. It replicates the ambiance of a day spa, which is designed for brief visits without overnight stays.…”

Digital Transformation Reshaping Tourism Education: Investigating the Influence of Moocs on Teaching Tourism Fundamentals and Local Lore

“…Tourism and local lore -the ability to acquire cognitive activity, knowledge and research skills in the field of tourism and local lore, as a personal characteristic that combines important qualitative characteristics, the manifestation of purposeful cognitive activity of students to study the territory of their native land (Duda-Gromada 2010, Dávid et al, 2012a;Dávid et al, 2012b;Gadzhiev, 2021). Formation of future geography teacher's motivation to organize tourism and local lore activities using mobile GIS -applications; importance of personal motives for increasing the value of his/her mobile GIS applications and quality of training in tourism and loca l lore activities; value of student geographer's attitude to conducting scientific research, which allows creative approach to solving educational tasks and improving the educational process (Issakov et al, 2022;Beták et al, 2023).…”