Virtual spotlighted advertising for tennis videos

Chang, Chia-Hu; Hsieh, Kuei-Yi; Chiang, Ming-Che; Wu, Ja‐Ling

doi:10.1016/j.jvcir.2010.03.006

Cited by 21 publications

(27 citation statements)

References 41 publications

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“…From this aspect primary attribute of advertising media, the advertisements can be separated into two groups: the physical advertisement and the virtual advertisement (Chang, Hsieh, Chiang, & Wu, 2010).…”

Section: Advertising In Virtual Worldsmentioning

confidence: 99%

Advertising in Virtual Worlds: The Example of Second Life

Atli¹,

Can²

2015

JMC

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As consumers become decreasingly responsive towards traditional forms of advertising, advertisers are turning towards more innovative methods.Virtual worlds provide an extraordinary potential for new and enhanced modes of advertising. This study examines the opportunities of the virtual world, Second Life, as a new platform for businesses' advertisement and promotional activities. First, we briefly introduce the concept of virtual worlds and virtual advertising. Then, we go on to explain the development of advertising, with special emphasis on its evolution alongside technological developments. Furthermore, we discuss how virtual worlds developed and how the features of these worlds lent themselves to advertising. Second Life, the most popular virtual world application, is given a special emphasis, and we shall explore opportunities and practices for virtual advertising in this virtual world application.

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Section: Advertising In Virtual Worldsmentioning

confidence: 99%

Advertising in Virtual Worlds: The Example of Second Life

Atli¹,

Can²

2015

JMC

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“…A color harmonization method [2] is applied to ensure the advertising effect being effective and less intrusive, which means the color scheme of the ads frame is adjusted for providing visual aesthetics and the sense of harmony according to empirical harmony theories of colors. In this case, the inserted ads frame is in harmony with the building façade by a modified alpha-blending method as is the original image value, ads value and the actual inserted value at pixel ) , ( y x , and  is the normalized opacity.…”

Section: Virtual Ads Insertion and Color Harmonizationmentioning

confidence: 99%

“…In this case, the inserted ads frame is in harmony with the building façade by a modified alpha-blending method as is the original image value, ads value and the actual inserted value at pixel ) , ( y x , and  is the normalized opacity. Details of how to estimate by a contrast sensibility model is referred to [2]. Figure 7 gives examples of ads insertion with/without color harmonization (the former makes insertion look more natural).…”

Section: Virtual Ads Insertion and Color Harmonizationmentioning

confidence: 99%

“…It can be seen playfield can be modeled and used for foreground (players) separation. Chang et al applied tennis court model fitting and tracking to dynamically insert ads [2], in which visual acuity was analyzed and color harmonization was performed to reduce disturbance of virtual ads to the viewers.…”

Section: Introductionmentioning

confidence: 99%

“…Figure 1 shows the diagram of the proposed framework for virtual ads insertion in the street building scenes for AR. This framework is also feasible for other kinds of scenes, like soccer and tennis videos [2,11]. In this paper, specific region detection includes vanishing point estimation from parallel straight line detection and dominant rectangular planar extraction, camera calibration and model fitting means homography estimation of 3-D planar patch and virtual ads image plane, and visual verification of tracking results runs by corner verification and dominant direction verification in ads insertion.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Virtual ads insertion in street building views for augmented reality

Huang

Hao

2011

2011 18th IEEE International Conference on Image Processing

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This paper is proposing a new framework of virtual ads insertion for Augmented Reality (AR) in a specific real scene, building facades of the street view videos. In this framework, specific region detection, camera orientation estimation, visual tracking, motion filtering and virtual-real blending are discussed. For the building façade, vanishing points are fully identified to detect a rectangular planar structure. Meanwhile, dynamic registration and color harmonization are designed to improve visual acuity of virtual ads insertion. Experimental results are given to show the good performance of the proposed framework.

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Applications of Saliency Models

Mancaş¹,

Meur²

2016

From Human Attention to Computational Attention

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International audienceThis chapter proposes a taxonomy to classify the real-life applications which can benefit from the use of attention models. There are numerous applications and we try here to remain as exhaustive as possible to provide a picture of all the applications of saliency models, but also to detect where future developments might be of interest. The applications are grouped into three categories. The first one uses the detection of the most important regions in an image and contains applications such as video surveillance, audio surveillance, defect detection, pathology detection, expressive and social gestures, computer graphics and quality metrics. The second category uses saliency maps to detect the regions which are the less interesting in an image. Here one can found applications like texture metrics, compression, retargeting, summarization, watermarking and attention-based ad insertion. Finally, a third category uses the most interesting areas in an image with further processing like comparisons between those areas. In this category one can find image registration and landmarks, object recognition, action guidance in robotics or avatars, web sites optimization, images memorability, best viewpoint, symmetries and automatic focus on images

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Virtual spotlighted advertising for tennis videos

Cited by 21 publications

References 41 publications

Advertising in Virtual Worlds: The Example of Second Life

Advertising in Virtual Worlds: The Example of Second Life

Virtual ads insertion in street building views for augmented reality

Applications of Saliency Models

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