Virtual Reality in Museums: Does It Promote Visitor Enjoyment and Learning?

Shahab, Hamza; Mohtar, Mozard; Ghazali, Ezlika M.; Rauschnabel, Philipp A.; Geipel, Andrea

doi:10.1080/10447318.2022.2099399

Cited by 21 publications

(26 citation statements)

References 124 publications

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“…The findings suggest that higher levels of satisfaction are associated with greater integration. Shahab et al (2022) investigated the impact of user satisfaction on the sense of presence in virtual environments. The study found that higher levels of user satisfaction were associated with a greater sense of presence, which can improve the integration between the user and the virtual experience.…”

Section: Findings Through the Analysis Ofmentioning

confidence: 99%

“…Numerous studies have examined the relationship between satisfaction and intention to use virtual experiences (Bekele et al, 2018) and have found that higher levels of satisfaction are positively associated with greater intention to use virtual experiences in the future (Hudson et al, 2019;Trunfio et al, 2022;Trunfio and Campana, 2020). For instance, Shahab et al (2022) investigated the impact of user satisfaction on the intention to use a virtual learning environment and found that higher levels of user satisfaction were associated with a greater intention to use the virtual learning environment in the future. Similarly, Errichiello et al (2019) studied the impact of user satisfaction on the intention to use virtual reality in the context of tourism and found that higher levels of user satisfaction were associated with a greater intention to use virtual reality in the future for exploring tourist destinations.…”

Section: Findings Through the Analysis Ofmentioning

confidence: 99%

“…Shahab et al. (2022) investigated the impact of user satisfaction on the sense of presence in virtual environments.…”

Section: Overview Of the Studiesmentioning

confidence: 99%

“…, 2022; Trunfio and Campana, 2020). For instance, Shahab et al. (2022) investigated the impact of user satisfaction on the intention to use a virtual learning environment and found that higher levels of user satisfaction were associated with a greater intention to use the virtual learning environment in the future.…”

Section: Overview Of the Studiesmentioning

confidence: 99%

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Generation Z's attitudes toward virtual tourism: the impact of implicit and explicit attitudes

Rodrigues,

Sousa,

Pinto Borges

2023

EMJB

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PurposeThe aim of this study is to evaluate the implicit and explicit attitudes of Generation Z (Gen Z) individuals toward the experience of visiting and getting to know traditional or virtual museums.Design/methodology/approachTwo studies were conducted. The first study assesses the implicit attitudes of Gen Z individuals through Implicit Association Tests (IAT) toward the experience of visiting traditional versus virtual museums. Considering the results of the study one, the second study proposes and validates a conceptual model through PLS-SEM approach about the explicit attitudes of this generation toward virtual museums.FindingsIn the first study, it was found that virtual museums are more successful at engaging and immersing participants than traditional museums for Gen Z. The second study emphasized the significance of meeting Gen Z expectations and ensuring effortless access to information in virtual experiences as this can lead to increased satisfaction and inspiration among this generation.Originality/valueThe originality of this study lies in its focus on Gen Z's attitudes toward virtual museums and the use of both implicit and explicit attitude measures to gain a comprehensive understanding of these attitudes. An interesting aspect emerges from the implicit attitudes displayed by Gen Z, indicating their preference for virtual museums as more captivating compared to traditional ones.

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Section: Findings Through the Analysis Ofmentioning

confidence: 99%

Section: Findings Through the Analysis Ofmentioning

confidence: 99%

“…Shahab et al. (2022) investigated the impact of user satisfaction on the sense of presence in virtual environments.…”

Section: Overview Of the Studiesmentioning

confidence: 99%

Section: Overview Of the Studiesmentioning

confidence: 99%

See 2 more Smart Citations

Generation Z's attitudes toward virtual tourism: the impact of implicit and explicit attitudes

Rodrigues,

Sousa,

Pinto Borges

2023

EMJB

View full text Add to dashboard Cite

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“…The use of VR applications in museums can promote entertainment and the learning of CH [10]. Although physical museums have established their educational role by definition [11] and satisfy this role through physical exhibitions, there is still room to extend this function to VR museums [12].…”

Section: Introductionmentioning

confidence: 99%

A Virtual Reality Museum to Reinforce the Interpretation of Contemporary Art and Increase the Educational Value of User Experience

et al. 2023

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The cultural heritage sector increasingly integrates augmented and virtual reality (VR) solutions to meet dissemination and interpretation needs for its collections. As research in the field grows, the required entertainment and learning impacts of such applications are rising. This study presents a VR museum that aims to facilitate an understanding of cultural heritage. More specifically, an exhibition was designed, curated and developed in a VR environment based on a framework that encourages the public’s interaction with the artworks and experiential learning through activities that utilize VR functionalities in a meaningful way. This framework was applied in a contemporary art museum where the description of artistic concepts is not always obvious to the general public due to the abstract forms of the artworks or the particularities of different artistic movements. This paper focuses on the application development and three user experience evaluations (museum experts, technical experts and general audience). The results were positive regarding the perceived sense of control, usability and the feelings of the user, including their sense of entertainment. Additionally, the participants valued the educational value of the developed activity types and their usefulness. Moreover, the users were interested in exploring the cultural heritage content available in the exhibition, and they would suggest the application to colleagues or friends.

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Immersive Experiences for the Re-contextualization of Statues of the Goddess Sekhmet

Spallone,

Lamberti,

Auenmüller

et al. 2024

Digital Innovations in Architecture, Engineering and Construction

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Virtual Reality in Museums: Does It Promote Visitor Enjoyment and Learning?

Cited by 21 publications

References 124 publications

Generation Z's attitudes toward virtual tourism: the impact of implicit and explicit attitudes

Generation Z's attitudes toward virtual tourism: the impact of implicit and explicit attitudes

A Virtual Reality Museum to Reinforce the Interpretation of Contemporary Art and Increase the Educational Value of User Experience

Immersive Experiences for the Re-contextualization of Statues of the Goddess Sekhmet

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