Virtual reality experiments in economics

Innocenti, Alessandro

doi:10.1016/j.socec.2017.06.001

Cited by 48 publications

(22 citation statements)

References 60 publications

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“…For example, people gain an understanding about an issue, experience an emotional response, such as interest or worry, and actively respond by changing climaterelevant behavior or political action. Research has shown that the content of the message [7,8], and level of visual immersion [9][10][11] can have an impact on the intensity of emotional responses and influence behavior [12]. Recently the nature documentary series Our Planet has received a plethora of media attention for the use of the negative framing of human-induced climate change impacts on nature which the series uses to push viewers toward a conservation website "to discover what we need to do now to protect our jungles" [13].…”

Section: Introductionmentioning

confidence: 99%

Virtual reality as a tool for environmental conservation and fundraising

2020

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Anecdotal evidence from philanthropic fundraisers shows that virtual reality (VR) technology increases empathy and can influence people toward pro-environmental behavior. Non-profit organizations are increasingly marketing their causes using virtual reality and they report increased donations when VR technology is employed. In VR, users are immersed in situations intended to feel more like the real world through technology, such as 360˚video viewed through 3D headsets that block out visual and auditory distractions. The framing of the message as either positive or negative has long shown to have an effect on behavior, although consensus on the impact of framing has not been reached in relation to encouraging contributions to public goods. This paper focuses on field experiments used to investigate the effects of varying degrees of visual immersion and positive versus negative message framing on respondents' contributions to a conservation charity. Participants were exposed to a five-minute underwater film about coral reefs and the importance of protecting them. We employed a 2x2 experimental design using 3D head-mounted displays comparing 360˚film footage vs. unidirectional film and a positive message vs. a negative message. After watching the film, each participant completed a short questionnaire and had the opportunity to donate to a marine conservation charity.

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Section: Introductionmentioning

confidence: 99%

Virtual reality as a tool for environmental conservation and fundraising

2020

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“…Academically, recent research efforts have begun to use more sophisticated techniques, such as eye tracking and choice simulations for complex problems (Glazer, 2012). Though VR has been broadly applied in various domains (Fox et al, 2009), including psychology (Washburn, 2003;Young, 2010), ethics (Cram et al, 2011), economics (Innocenti, 2017), and neuroscience (Parsons, 2015), much remains to be understood regarding how to use VR, what to expect from different VR applications, and what areas of VR need further investigation.…”

Section: Introductionmentioning

confidence: 99%

Prioritizing marketing research in virtual reality: development of an immersion/fantasy typology

Cowan

Ketron

2019

EJM

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Virtual reality (VR) is of increasing interest to marketers because it can be used to explore and proactively shape long-term futures, co-create value with consumers, and foster consumer-brand engagement. Yet, to date, the field lacks a cohesive framework for approaching VR research; thus, the objective of this systematic literature review is to provide such a framework and highlight research opportunities. Approach: First, after conducting a systematic literature review, we highlight VR themes instrumental to flow and propose a typology for VR research using realism-fantasy and immersion as dimensions. Next, we review the current state of empirical research for each quadrant. Finally, we synthesize research within each quadrant, specifying criteria and considerations for conducting research. In doing so, we propose an agenda for marketing research, centered on methodological, future studies, and consumer-related contributions. Findings: VR themes instrumental to flow include the avatar, application quality, and interactivity. We find, contrary to some conceptualizations of VR, that all applications are capable of producing flow. Conflicting research and gaps are highlighted in the findings section and summarized in Table 3. Additionally, while prior research seems to draw from findings of other VR applications in advancing knowledge in general, the results of the literature review suggest that VR applications should be treated uniquely. Finally, we propose highly immersive VR applications as more conducive to future studies research. Originality/value: The objective of this paper is to examine varying opportunities for VR research given flow and fantasy potential and to prioritize VR research.

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“…From a pedagogical point of view, the cognitive-enhancement capabilities provided by VR/AR technologies have been studied in many fields such as economics (Innocenti 2017) neurosurgery (Pelargos et al 2017), cultural tourism education (Chiao et al 2018) and pedagogy (Rau et al 2018), to cite a few. In the AEC field, attention has also been paid to the pedagogical benefits that VR/AR technologies provide.…”

Section: Vr/ar In Research and Educationmentioning

confidence: 99%

Development of VR/AR Applications for Experimental Tests of Beams, Columns, and Frames

Chacón

Claure

Coss

2020

J. Comput. Civ. Eng.

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This paper depicts a set of virtual reality (VR) and augmented reality (AR) applications conceived for the enrichment of laboratory experiences within the field of structural engineering. The experimental program correspond to the study of beams, columns and frames of austenitic stainless steel subjected to different types of static loading. The development of these applications encompasses the use of measured data from sensors, the use of 3D modelling tools, the use of game engines, and the corresponding mathematical treatment and post-process of the structural tests in a real-time fashion. The developed applications provided new possibilities for structural engineering laboratory experiences. In both cases (VR and AR), the developed applications were meant to enhance the experimental program experience to a variety of target users (researchers, technicians, students) by adding customized information related to the structural behavior of all elements during the tests as well as to basic concepts of health and safety in structural engineering laboratories.

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Virtual reality experiments in economics

Cited by 48 publications

References 60 publications

Virtual reality as a tool for environmental conservation and fundraising

Virtual reality as a tool for environmental conservation and fundraising

Prioritizing marketing research in virtual reality: development of an immersion/fantasy typology

Development of VR/AR Applications for Experimental Tests of Beams, Columns, and Frames

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