Virtual Prototyping for Rapid Product Development

Choi, SH; Cheung, Hoi‐Hung

doi:10.5772/25955

Cited by 4 publications

(4 citation statements)

References 20 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Today, the situation has become increasingly challenging because of rapidly changing customer demands, making it difficult to satisfy customer needs. In these circumstances, providing a prototype to gauge customer interest prior to launching a new product becomes a key factor for NPS in the market (Choi and Chan, 2004;Choi and Cheung, 2012;Choi and Samavedam, 2002;Liao et al, 2010). A prototype can be a physical or virtual model of a structure or artifact, possessing product attributes, aesthetics, usability and quality almost identical to the finished product (Wang, 2002;Srinivasan et al, 1997).…”

Section: Prototyping and New Product Successmentioning

confidence: 99%

“…However, much of this evidence is anecdotal in nature, based on case reviews (Choi and Cheung, 2012;Zhang et al, 2013). For example, Choi and Cheung (2012) examined two cases (thermometer casings and jewelry products) to determine how using a virtual prototyping system can enhance the effectiveness and efficiency of prototyping at reasonable cost. Zhang et al (2013) demonstrated that an open-source 3D optical library significantly reduces the cost of prototyping and developing optical equipment.…”

Section: Prototyping and New Product Successmentioning

confidence: 99%

See 1 more Smart Citation

Prototyping, customer involvement, and speed of information dissemination in new product success

Tih¹,

Wong

Lynn

et al. 2016

JBIM

View full text Add to dashboard Cite

Purpose Rapid prototyping can potentially accelerate the entire process of new product development (NPD), enabling a high level of customer involvement and hence new product success (NPS). This study aims to examine the relationship between prototyping and NPS, and the moderating effect of customer involvement, as well as the influence of speed of information dissemination on customer involvement. Design/methodology/approach Data were collected using the survey method through structured questionnaires. The key participants were management and team leaders from technology-based companies. Findings The results indicate that prototyping positively correlates with NPS, particularly when customer involvement is high. The speed of information dissemination, both from customers and on competitive products, has a positive impact on customer involvement. Research limitations/implications The study was limited by the undefined development stage of the prototype when offered for customer feedback. Future studies could focus on how customer involvement at each stage of prototype development affects NPS through a moderating effect. Practical implications The study confirms that investing in prototyping equipment for NPD increases the probability of NPS. Information capturing customers’ views and on competitive products in the market should be shared among the NPD teams. This could encourage better sharing of opinions and perceptions with customers about whether new products meet their wishes and expectations. Originality/value This study demonstrates that customer involvement moderates the relationship between prototyping and NPS. The degree of customer involvement depended on the speed of response of the customers themselves and on how well competitive product information was disseminated within the NPD team.

show abstract

Section: Prototyping and New Product Successmentioning

confidence: 99%

Section: Prototyping and New Product Successmentioning

confidence: 99%

Prototyping, customer involvement, and speed of information dissemination in new product success

Tih¹,

Wong

Lynn

et al. 2016

JBIM

View full text Add to dashboard Cite

show abstract

“…In fact, virtual simulation lessens the necessity for physical prototypes and, hence, mitigates tooling cost and material waste. Hence, it permits manufacturers to "get it right the first time" and give comfort to them to deliver quality products to customers on time and within budget [5].…”

Section: Related Workmentioning

confidence: 99%

“…Its visualization competences can be utilized to convey product aesthetics with greater clarity than still 3D CAD images, speeding up product conceptualization greatly. Visualization is also an appropriate tool for building factory layouts and planning production lines [3,5,33].…”

Section: Virtual Prototyping For Visualizationmentioning

confidence: 99%

Development and Evaluation of the Virtual Prototype of the First Saudi Arabian-Designed Car

et al. 2016

View full text Add to dashboard Cite

Prototyping and evaluation are imperative phases of the present product design and development process. Although digital modeling and analysis methods are widely employed at various product development stages, still, building a physical prototype makes the present typical process expensive and time consuming. Therefore, it is necessary to implement new technologies, such as virtual prototyping, which can enable industry to have a rapid and more controlled decision making process. Virtual prototyping has come a long way in recent years, where current environments enable stereoscopic visuals, surround sound and ample interaction with the generated models. It is also important to evaluate how representative the developed virtual prototype is when compared to the real-world counterpart and the sense of presence reported by users of the virtual prototype. This paper describes the systematic procedure to develop a virtual prototype of Gazal-1 (i.e., the first car prototype designed by Saudi engineers) in a semi-immersive virtual environment. The steps to develop a virtual prototype from CAD (computer-aided design) models are explained in detail. Various issues involved in the different phases for the development of the virtual prototype are also discussed comprehensively. The paper further describes the results of the subjective assessment of a developed virtual prototype of a Saudi Arabian-designed automobile. User's feedback is recorded using a presence questionnaire. Based on the user-based study, it is revealed that the virtual prototype is representative of the real Saudi Arabian car and offers a flexible environment to analyze design features when compared against its physical prototype. The capabilities of the virtual environment are validated with the application of the car prototype. Finally, vital requirements and directions for future research are also presented.

show abstract