Virtual Journeys, Real Engagement: Analyzing User Experience on a Virtual Travel Social Platform
Ana-Karina Nazare,
Alin Moldoveanu,
Florica Moldoveanu
Abstract:A sustainable smart tourism ecosystem relies on building digital networks that link tourists to destinations. This study explores the potential of web and immersive technologies, specifically the Virtual Romania (VRRO) platform, in enhancing sustainable tourism by redirecting tourist traffic to lesser-known destinations and boosting user engagement through interactive experiences. Our research examines how virtual tourism platforms (VTPs), which include web-based and immersive technologies, support sustainable… Show more
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