Virtual interactions and sports viewing on social live streaming platforms: The role of co-creation experiences, platform involvement, and follow status

Qian, Tyreal Yizhou; Seifried, Chad

doi:10.1016/j.jbusres.2023.113884

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Virtual interactions and sports viewing on social live streaming platforms: The role of co-creation experiences, platform involvement, and follow status

Cited by 15 publications

References 60 publications

Navigating the Stream: Unveiling the Factors Shaping Consumer Purchase Intention in Live Streaming Shopping on Social Media Platforms

Navigating the Stream: Unveiling the Factors Shaping Consumer Purchase Intention in Live Streaming Shopping on Social Media Platforms

Comparison of Prediction Methods on Large-Scale and Long-Term Online Live Streaming Data

Relationships among para-social interaction, perceived benefits, community commitment, and customer citizenship behavior: Evidence from a social live-streaming platform

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