“…Social networking sites (SNSs) assist peers, consumers and firms with communication and building relationships (Tang et al, 2015). Extensive academic research addresses social media in a wide range of contexts (e.g., Ellison and Boyd, 2013;Kapoor et al, 2017;Kruikemeier et al, 2016;Lindridge et al, 2015;Muhammad et al, 2017). Findings suggest that SNSs satisfy users' socializing needs (Park, Kang, Chung and Song, 2009), assist them in building social capital (Ellison et al, 2007;Park et al, 2015), make it more likely that they will participate in civic life (Boulianne, 2015), and encourage them to engage in political behaviour (i.e., participation, involvement, voting).…”