Virtual Dark Tourism

Abstract

This study looks at some primary points in the discourse of virtual dark tourism (VDT) formation. Derived from the spectrum of sound branding (SB), virtual reality (VR), coupled with augmented reality (AR), the case is used as a tool to support the claims of VDT. Findings suggest viewpoints for making death sites exclusive, and offer valuable clues to the design of VDT formation as an option to include death sites as market offerings of dark tourism. Guided by social constructionist research philosophy, coupled with semiology and compositional interpretation, the analysis offers valuable clues to position sites built around the narratives of death. Not only does it verify elements of unique and emotional selling propositions in the typology of death sites, but it also signifies the emerging state of the art on the nexus between VDT and SB. Specifically, dark themed songs coupled AR are used as tourism drivers for designing Trunyan Cemetery, Bali. Overall, this review shows preliminary designs for prototype death sites. Several issues and directions for future research are discussed.

Smooth Talking and Fast Music: Understanding the Importance of Voice and Music in Travel and Tourism Ads via Acoustic Analytics

“…Kellaris and Kent (1992) found that time appears to move more slowly in music with a major key, which would appear to support the notion of slow tourism perceptions (Oh et al, 2016). Minor keys tend to be associated with negative emotion, particularly since they have learned associations with funerals and other grief-stricken contexts, dysphoria, and sad imagery (Handayani & Korstanje, 2018). On the other hand, major keys tend to be associated with positive emotions such as joy, happiness, hope, and triumph (Hevner, 1935).…”