Virtual Communities in Supporting Access to Health Services During COVID-19 Pandemic: The Implications and Impact on Zimbabwe’s Health System

Jekese, Gladman; Zvarevashe, Kudakwashe; Makondo, Wellington; Marima, Ivy Jean; Hwata, Chiedza

doi:10.1007/978-3-031-21602-2_8

Cited by 1 publication

(3 citation statements)

References 40 publications

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“…Some metaverse apps (HealthifyMe, Cult.fit etc.) are designed to encourage physical activity and healthy behavior, facilitating younger generations’ adoption of healthy habits (Jekese et al, 2023). Prior studies on mobile applications integration with the Big Five personality traits reveal a diverse area, including online learning (Mo & Mo, 2023), training and education programmes (Yilmaz et al, 2023), marketing practices (Giang Barrera & Shah, 2023), purchasing decisions (Peng et al, 2012), brand engagement (Hollebeek et al, 2022) and smartphone addiction (Arpaci et al, 2022).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

“…Studies suggest that as the metaverse evolves, social media platforms may begin to incorporate more metaverse‐like features, further blurring the lines between the two domains which offer additional new opportunities for digital connections, socializing and community‐building (Leal et al, 2022). In addition, the metaverse enables new forms of creative expression and allows for the creation of virtual communities that bring people with common interests and hobbies together (Jekese et al, 2023). The move to the metaverse was propelled by changes in daily routines brought about by the pandemic that resulted in intensive use of technology (UTAUT) to compensate for the loss of social support and communication (Chakraborty, 2022; Nosek, 2023; Twenge et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

“…In addition, the metaverse enables new forms of creative expression and allows for the creation of virtual communities that bring people with common interests and hobbies together (Jekese et al, 2023).…”

Section: Introductionmentioning

confidence: 99%

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Use of metaverse in socializing: Application of the big five personality traits framework

Sowmya

Chakraborty

Polisetty

et al. 2023

Psychology and Marketing

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Social media sites, such as Twitter, Instagram, and Facebook, are increasingly interconnected with the metaverse, which has forged a new digital connection between the users and community‐building platforms. The increased accessibility of social media via smartphones provides opportunities for greater social interaction and facilitates users’ interaction online. As the metaverse and social media sites become increasingly connected it presents opportunities for the users to make new digital connections and socialize virtually. This study employs the Big Five personality theory to empirically test how the personality traits of Generation‐Z impact on their intentions to socialize using innovative technology (metaverse). With Personal Innovation and Hedonic Motivation as moderators, we use a mixed‐methods approach that employs a qualitative (n = 24) and quantitative study (n = 436) to understand why Generation‐Z is inclined to use the metaverse for socializing. Confirmatory factor analysis and structural equation modeling analyse the data statistically. Results show that Openness has the highest impact on users’ intention to adopt the metaverse, followed by Extraversion and Agreeableness. Personal Innovation and Hedonic Motivation variables present evidence of positive moderation with the personality traits. Further, generation differences between cohorts and users’ personalities affects their willingness to adopt the metaverse.

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