2023
DOI: 10.1108/ijilt-03-2022-0044
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Virtual communication adoption by educational leaders: moderating role of perceived risk and benefits

Abstract: PurposeThe objective of this study was to analyse the effects of major determinants on VCT adoption intention among higher educational leaders. Also, this study aims to investigate how perceived risk and perceived benefits influence the educational leaders, VCT actual use intention.Design/methodology/approachThe authors used the online survey method to collect the 440 responses through purposive sampling procedure. Structural equation modelling (SEM) technique and Multi Group Analysis procedure were used to te… Show more

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Cited by 5 publications
(1 citation statement)
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“…Previous studies on technology adoption using UTAUT employed quantitative methodology (e.g. Zain and Sailin, 2023; Choudhry and Iqbal, 2023; Ajigini, 2023; Gupta and Mathur, 2023). The UTAUT model comprises four factors, as discussed in the literature review section that are to be tested in terms of their effect on LA adoption.…”
Section: Methodsmentioning
confidence: 99%
“…Previous studies on technology adoption using UTAUT employed quantitative methodology (e.g. Zain and Sailin, 2023; Choudhry and Iqbal, 2023; Ajigini, 2023; Gupta and Mathur, 2023). The UTAUT model comprises four factors, as discussed in the literature review section that are to be tested in terms of their effect on LA adoption.…”
Section: Methodsmentioning
confidence: 99%