Virtual, Augmented and Mixed Reality: What are the Benefits for SMEs?

Abstract

Extended reality (XR) has the potential to be a game‐changer for SMEs. It can enhance competitiveness while supporting sustainable development and labour safety. The outbreak of COVID‐19 has further forced businesses to reflect on how technology might spur creativity and how innovation can affect their future survival. XR can facilitate product development, training, marketing and problem‐solving. We argue that policy should focus on increasing XR awareness in SMEs. Diffusion of XR is also contingent on R&D teams’ ability to exploit cultural assets to allow SMEs to take full advantage of their potential.

Virtual Workplace and Job Satisfaction During Covid-19 Pandemic for Information Technology (IT) SMES in Riyadh, The Kingdom of Saudi Arabia

“…The motivations for employing virtual workplace within SMEs are due to changes in the regulatory environment and developments that occur to it, scientific and technical progress, the development of the means of technology used in the work environment, the tendencies of the business or management personnel, the general policies, in times of crisis, emergency, and the spread of epidemics and diseases such as the Covid-19 virus, and limiting the spread of the virus (Ministry of Development and Local Resources, 2020). The breakout of Covid-19, according to Amuso, Poletti, and Montibello (2021), has prompted organizations to consider how technology may stimulate creativity and how innovation might influence their long-term survival. As a result, SMEs have turned to virtual work arrangements to help them improve their competitiveness while also supporting sustainable development and labor safety, allowing them to streamline product development, marketing, and problemsolving (see Casalino, uchowski, Labrinos, Munoz Nieto, & Martn, 2019;Nurunnabi, Alhawal, & Hoque, 2020).…”

A Novel Perspective for Examining and Comparing Real and Virtual Test Tasks Performed by the Dominant and Non-Dominant Hand in Healthy Adults

“…The impact of the application of modern technologies on the life of human population is investigated, both in health and disease [3,4]. Among innovative technological solutions, such as artificial intelligence (AI), internet of things (IoT) platforms/devices/datasets, serverless computing or function as a service (FaaS) platforms, biometrics, robotics, virtual/augmented/mixed reality (VR/AR/MR) technologies, which are collectively known as extended reality (XR), play a special role [5,6]. In general, XR is a term that refers to all real-and-virtual combined environments and interactions generated by computer technology.…”