Viral Shakespeare

Aebischer, Pascale

doi:10.1017/9781108943482

Cited by 15 publications

(1 citation statement)

References 26 publications

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“…Furthermore, several studies have also focused on digital modes of events and their significance in terms of aesthetics and accessibility for future events (Svich, 2021; Aebischer, 2021). For example, Séraphin (2020) reviewed existing literature on future events and concluded that online events play a more significant role and events will have to be more adaptable to accommodate future crises.…”

Section: Review Of the Relevant Literaturementioning

confidence: 99%

The impact of COVID-19 on regional event attendees' attitudes: a survey during and after COVID-19 lockdowns

Hooshmand

Sung

Jefferies³

et al. 2023

IJEFM

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PurposeThe current research presents a case study on how COVID-19 has influenced event attendees' attitudes toward safety procedures, venue capacity, purchasing tickets in advance, type of events (e.g. theatre, music and art) and the mode of the event (i.e. live vs online).Design/methodology/approachIn two timeframes (i.e. during and after COVID-19 lockdowns), data were collected via a self-completed online survey from a regional Western Australia (WA) town, Geraldton. In total, 94 event attendees were recruited in Wave 1 (during lockdowns), and 126 respondents were recruited in Wave 2 (after lockdowns). The naturalistic data collection examines how COVID-19 has influenced attendees' attitudes.FindingsThe findings suggest that attendees have adapted to the new normal of COVID-19. If safety procedures are followed, most respondents are comfortable attending an entertainment event during and after the lockdown (Wave 1 and Wave 2). Furthermore, respondents exhibited comfort following COVID-19 safety precautions at events even after COVID-19 lockdowns, except for mandatory mask-wearing. However, the COVID-19 pandemic has prompted event attendees to prefer lower seating capacity at events, while the gradual easing of restrictions reduces their discomfort toward higher seat capacity.Originality/valueAlthough some research has examined the financial and economic impact of COVID-19 on the event industry, there is limited research on consumers' or attendees' perceptions and attitudes toward events, particularly entertainment events and festivals, as the world emerges from the pandemic. Thus, the current case study is the first to examine event attendees' attitudes toward entertainment event management and operation during and after COVID-19 lockdowns. The finding provides significant theoretical and managerial implications surrounding the reaction of event attendees toward entertainment events (i.e. festivals) during health crises such as COVID-19.

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Section: Review Of the Relevant Literaturementioning

confidence: 99%

The impact of COVID-19 on regional event attendees' attitudes: a survey during and after COVID-19 lockdowns

Hooshmand

Sung

Jefferies³

et al. 2023

IJEFM

View full text Add to dashboard Cite

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Extended Reality Shakespeare

Mancewicz

2024

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This Element argues for the importance of extended reality as an innovative force that changes the understanding of theatre and Shakespeare. It shows how the inclusion of augmented and virtual realities in performance can reconfigure the senses of the experiencers, enabling them to engage with technology actively. Such engagements can, in turn, result in new forms of presence, embodiment, eventfulness, and interaction. In drawing on Shakespeare's dramas as source material, this Element recognises the growing practice of staging them in an extended reality mode, and their potential to advance the development of extended reality. Given Shakespeare's emphasis on metatheatre, his works can inspire the layering of environments and the experiences of transition between the environments both features that distinguish extended reality. The author's examination of selected works in this Element unveils creative convergences between Shakespeare's dramaturgy and digital technology.

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Shakespeare's Visionary Women

Wright

2023

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Shakespeare's visionary women, usually confined to the periphery, claim centre stage to voice their sleeping and waking dreams. These women recount their visions through acts of rhetoric, designed to persuade and, crucially, to directly intervene in political action. The visions discussed in this Element are therefore not simply moments of inspiration but of political intercession. The vision performed or recounted on stage offers a proleptic moment of female speech that forces audiences to confront questions of narrative truth and women's testimony. This Element interrogates the scepticism that Shakespeare's visionary women face and considers the ways in which they perform the truth of their experiences to a hostile onstage audience. It concludes that prophecy gives women a brief moment of access to political conversations in which they are not welcome as they wrest narrative control from male speakers and speak their truth aloud.

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Viral Shakespeare

Cited by 15 publications

References 26 publications

The impact of COVID-19 on regional event attendees' attitudes: a survey during and after COVID-19 lockdowns

The impact of COVID-19 on regional event attendees' attitudes: a survey during and after COVID-19 lockdowns

Extended Reality Shakespeare

Shakespeare's Visionary Women

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